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Interview

Screenshot 2026-04-21 at 7.36.33 AM

Interview

The Strategy Behind TCL’s Rise: Culture, Data, and Challenger Thinking

At the core of TCL’s transformation is a disciplined approach to understanding the consumer.

Screenshot 2026-04-06 at 2.11.42 PM

Interview

Rohlik Group: Europe’s Best-Kept Secret in Online Grocery

Operating across five European countries under locally adapted brand names, Rohlik delivers a full grocery assortment of 25,000 SKUs to customers' doors in as little as 60 minutes

Screenshot 2026-03-30 at 1.37.14 PM

Interview

From Points to Participation: What Actually Drives Loyalty

Points are just the visible layer. The real engine is engagement. Opening the app, loading offers, interacting weekly, building habits around the experience.

Screenshot 2026-03-16 at 6.32.04 AM

Interview

From “Best in Breed” to Frankenstein Stack: The Reality of Retail Technology

Lerman highlights the importance of strong discovery during the selection process, alignment between vendors and retailers, and clarity around what success should actually look like once a system is implemented.

Screenshot 2026-03-10 at 3.06.15 AM

Interview

The Build-in-Public Strategy Behind Meadow Lane

Founder Sammy Nussdorf chose to build the brand in public, documenting the entire journey online. From signing the lease to designing the space and curating the assortment, the process unfolded openly on social media.

Screenshot 2026-02-27 at 14.44.25

Interview

How Boll & Branch Turns Hospitality into a Competitive Advantage

Hospitality is not reserved for luxury hospitality brands. It can exist in mid-market retail when leadership makes it intentional.

Screenshot 2026-02-23 at 15.56.13

Interview

Inside Lenovo’s Global Marketing Transformation with CMO Emily Ketchen

Emily Ketchen, SVP and CMO of Lenovo’s Intelligent Devices Group and International Markets, is leading marketing at one of the world’s largest technology companies during a moment of profound transformation.

Screenshot 2026-02-13 at 13.29.13

Interview

Building Primark in the US: Awareness, Experience, and Expansion

Rene Federico, Head of Marketing at Primark US, shared how the company is building awareness, expanding its store footprint, and adapting a globally loved brand to one of the most competitive retail markets in the world.

Screenshot 2026-02-09 at 13.57.02

Interview

Coterie: When Product, Brand, and Experience Align

A key theme behind Coterie’s success is the power of messaging. While many brands focus heavily on channels, Ankur emphasizes that growth begins with clearly communicating the value you create.

Screenshot 2026-01-29 at 13.24.52

Interview

How Helzberg Uses Technology to Remove Frontline Burden

Under Ryan Holm's leadership, the 111-year-old jewelry retailer has invested in technology that removes administrative burden while protecting human connection.

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The Power of Premium Positioning: Illy Caffè’s Formula for Growth

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Under the leadership of Cristian Arcangeli, Vice President of Marketing, Commercial Strategy and Digital, Illy has managed to stay true to its heritage while achieving remarkable growth in new markets.

The Power of Premium Positioning: Illy Caffè’s Formula for Growth

Under the leadership of Cristian Arcangeli, Vice President of Marketing, Commercial Strategy and Digital, Illy has managed to stay true to its heritage while achieving remarkable growth in new markets.

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