The Growth of Recommerce: How Brands are Investing in this New Phenomenon

Experts on the show provide diverse perspectives on how different regions are embracing recommerce. Sharon Yourell Lawlor discusses the impact of new recycling legislation in Ireland and the broader European context, where countries like Germany and the Nordics are leading in sustainability efforts. Steve Lister compares these advancements to other parts of the world, noting that while Europe sets high regulatory standards, countries like China are rapidly catching up with significant investments in renewable energy and circular economy initiatives. Andrew Smith emphasizes the importance of aligning sustainability initiatives with a company’s core purpose, citing examples of successful recommerce practices from brands like Nudie Jeans, Selfridges, and Veja.

The episode concludes with practical advice for businesses looking to embark on their sustainability journey. The experts stress the importance of integrating sustainable practices across all business operations, measuring the operational carbon footprint, and fostering collaboration both internally and with supply chain partners. Recommerce is positioned not just as an environmental imperative but as a crucial component of business innovation and consumer engagement. As Paula Macaggi and her guests illustrate, leading through this sustainability revolution is not just about keeping up with trends but about shaping the future of retail in a way that benefits both the planet and the bottom line.