All Episodes

Screenshot 2025-02-10 at 18.05.45

- 29:55

Interview

or listen on

Reinventing a 200-Year-Old Luxury Brand with AI & Automation

📍Lisbon, Portugal

Luxury and innovation may seem like opposing forces, but for Vista Alegre, a 200-year-old heritage brand, they go hand in hand. In my latest episode of OFFBounds, I sat down with Carla Graça, Chief Digital Officer of Vista Alegre, to discuss how this global luxury brand is embracing AI, automation, and personalization to remain at the forefront of retail. With six direct-to-consumer e-commerce platforms, 38 stores, and partnerships with leading department stores worldwide, Carla is leading the charge in modernizing one of Portugal’s most prestigious brands.

A key takeaway from our conversation was how AI is enhancing—not replacing—human connection in luxury retail. Carla emphasized that AI-powered personalization allows Vista Alegre to understand customers at a deeper level, creating tailored experiences that resonate with both high-end B2C consumers and luxury hospitality brands. By integrating marketing automation, predictive analytics, and CRM advancements, the company is driving higher engagement and sales conversions, proving that data-driven insights can coexist with artisanal craftsmanship.

VISTA ALEGRE / CHRISTIAN LACROIX MAISON 2020 - PORTUGAL PHOTO SESSION@LIONELBALTEIRO / LAMOUSSE
043A9966
VISTA ALEGRE 2019 - MAISON 6 OBJET - PARIS 2019@LIONELBALTEIRO/LAMOUSSE
image001

Beyond AI, we also explored the omnichannel experience, where Carla shared how Vista Alegre is bridging the gap between physical and digital retail. The brand has implemented seamless click-and-collect services, in-store video consultations, and synchronized wedding registries—ensuring customers receive a consistent experience whether they shop online or in-store. And with Cristiano Ronaldo recently investing in Vista Alegre, the brand’s expansion into key international markets, including the Middle East, is only just beginning.

Carla’s leadership highlights a crucial lesson for retail executives: AI and automation aren’t just trends—they are the future of competitive retail. As personalization becomes an industry standard, brands that fail to leverage technology for efficiency and customer engagement will be left behind. Vista Alegre’s transformation is a testament to how luxury and innovation can coexist, proving that even the most historic brands can thrive in an AI-driven world.

Listen more

More episodes

Europes Retail Evolution

Retail Media Revolution: Insights from Rewe Group’s Christian Raveaux

The conversation offered an in-depth look into how Rewe Group is pioneering retail media, a rapidly evolving sector that bridges advertising and commerce directly at the point of purchase.

The conversation offered an in-depth look into how Rewe Group is pioneering retail media, a rapidly evolving sector that bridges advertising and commerce directly at the point of purchase.

Europes Retail Evolution

The conversation offered an in-depth look into how Rewe Group is pioneering retail media, a rapidly evolving sector that bridges advertising and commerce directly at the point of purchase.

Retail Media Revolution: Insights from Rewe Group’s Christian Raveaux

The conversation offered an in-depth look into how Rewe Group is pioneering retail media, a rapidly evolving sector that bridges advertising and commerce directly at the point of purchase.

Europes Retail Evolution

Empowering Retail Teams with Technology: Javier Figar’s Vision for Tendam

Javier shares his insights on how retail is evolving through the integration of technology and leadership, particularly focusing on how it empowers employees on the frontline.

Javier shares his insights on how retail is evolving through the integration of technology and leadership, particularly focusing on how it empowers employees on the frontline.

Europes Retail Evolution

Javier shares his insights on how retail is evolving through the integration of technology and leadership, particularly focusing on how it empowers employees on the frontline.

Empowering Retail Teams with Technology: Javier Figar’s Vision for Tendam

Javier shares his insights on how retail is evolving through the integration of technology and leadership, particularly focusing on how it empowers employees on the frontline.

Europes Retail Evolution

Aligning Teams and Changing Mindsets: Insights from Holland & Barrett’s CPO

Despite its extensive heritage dating back to 1870, the company is undergoing one of its most significant transformations yet, driven by a commitment to innovate at scale.

Despite its extensive heritage dating back to 1870, the company is undergoing one of its most significant transformations yet, driven by a commitment to innovate at scale.

Europes Retail Evolution

Despite its extensive heritage dating back to 1870, the company is undergoing one of its most significant transformations yet, driven by a commitment to innovate at scale.

Aligning Teams and Changing Mindsets: Insights from Holland & Barrett’s CPO

Despite its extensive heritage dating back to 1870, the company is undergoing one of its most significant transformations yet, driven by a commitment to innovate at scale.

Europes Retail Evolution

Inside JD Sports’ Digital Playbook: A Conversation with CDO Arianne Parisi

Scaling digital transformation is hard. Scaling it across 4,500+ stores in 30+ countries while keeping the customer experience seamless? That’s next level.

Scaling digital transformation is hard. Scaling it across 4,500+ stores in 30+ countries while keeping the customer experience seamless? That’s next level.

Europes Retail Evolution

Scaling digital transformation is hard. Scaling it across 4,500+ stores in 30+ countries while keeping the customer experience seamless? That’s next level.

Inside JD Sports’ Digital Playbook: A Conversation with CDO Arianne Parisi

Scaling digital transformation is hard. Scaling it across 4,500+ stores in 30+ countries while keeping the customer experience seamless? That’s next level.

Trends

The Future of Retail: Unified Commerce, Loyalty, and an Exclusive New Partnership

Retail is evolving fast, and OFFBounds is taking you behind the scenes. In 2025, we’re teaming up with Shoptalk for four exclusive series featuring the real leaders shaping the industry’s future.

Retail is evolving fast, and OFFBounds is taking you behind the scenes. In 2025, we’re teaming up with Shoptalk for four exclusive series featuring the real leaders shaping the industry’s future.

Trends

Retail is evolving fast, and OFFBounds is taking you behind the scenes. In 2025, we’re teaming up with Shoptalk for four exclusive series featuring the real leaders shaping the industry’s future.

The Future of Retail: Unified Commerce, Loyalty, and an Exclusive New Partnership

Retail is evolving fast, and OFFBounds is taking you behind the scenes. In 2025, we’re teaming up with Shoptalk for four exclusive series featuring the real leaders shaping the industry’s future.

More

Sign up for our newsletter now!

THE #1 PODCAST FOR COMMERCE LEADERS

Developed by Digital Win

THE #1 PODCAST FOR COMMERCE LEADERS

Developed by Digital Win

Menu

All Episodes

Receive new exclusive episodes


Sign up for our newsletter now!