Retail Meets Wholesale: LabelVie CEO on Bringing Atacadão to France

📍Paris, France

Paula Macaggi sits down with Brahim Lemseffer, CEO of LabelVie, to discuss a retail concept that’s shaking up the industry. Atacadão, a hybrid retail and wholesale model, first made waves in Brazil 60 years ago and has since expanded to Morocco. Now, it has landed in Europe with its first store in Paris. Combining the accessibility of retail with the bulk savings of wholesale, Atacadão offers a unique proposition: everyday low prices, a streamlined product selection, and options that cater to both individual consumers and professionals.

Atacadão’s model stands out for its simplicity and efficiency. The store offers a limited range of products, focusing on quality and competitive pricing rather than an overwhelming selection. Consumers can buy single items, bulk packages, or even entire pallets, depending on their needs. This flexibility is a game-changer for professionals such as restaurant owners and caterers, who value quality at scale. As Brahim explains, the focus is on intensive buying power, allowing Atacadão to deliver unmatched deals while keeping operations lean. The result? A shopping experience that’s accessible, cost-effective, and ideal for today’s inflation-conscious consumers.