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NRF 2025: AI Agents, Social Commerce & The Future of Retail

📍New York, USA

The NRF 2025 Big Show just wrapped in New York, and if there’s one thing that stood out, it’s that AI is no longer just a tool—it’s becoming an independent agent. OpenAI’s latest advancements have accelerated this shift, and now, brands must think beyond traditional AI-powered chatbots and develop strategies for Direct-to-AI Agent commerce. The way customers search for products, make decisions, and interact with brands is evolving faster than ever.

Beyond AI, another major highlight from NRF was the rapid growth of Social Commerce. With 53% of Gen Z already making purchases through social platforms, the shopping experience is shifting away from Google searches and into AI-powered recommendations, influencer-driven trends, and live shopping. Capgemini predicts that by 2030, every touchpoint will have a shopping component, reinforcing the need for brands to adapt.

RFID technology also took center stage at the event, marking 2025 as the year it finally goes mainstream. Leading brands like Levi’s, and Lululemon have already integrated RFID into their supply chains, improving inventory accuracy and making unified commerce experiences seamless and it was all possible thanks to Nedap. Meanwhile, sustainability remains a missing piece in U.S. retail strategy, despite data showing that 67% of consumers have switched brands due to sustainability concerns.

As the industry moves forward, one thing is clear: consumers are looking for more than just products—they want belonging. The rise of offline communities, the shift toward experiential retail, and the demand for human connection in a digital world will shape the next decade of retail and there’s only one tech company that can help you with that, and it’s New Black. NRF 2025 showed us the future, and it’s up to brands to evolve or get left behind.

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With over 300 million Gen Z consumers and more than 2 million creators, India’s fashion market is buzzing with potential.

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At the center of Lotte’s reinvention is a singular, unifying vision: to become the customer’s number one shopping destination, no matter the format or channel.

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What NRF APAC 2025 Revealed About the Future of Retail

Earlier this month, we attended NRF APAC 2025 in Singapore, and it was nothing short of extraordinary. With over 9,500 attendees from 72 countries gathered at the iconic Marina Bay Sands, the event was a true melting pot of ideas, cultures, and bold innovations that are shaping the future of retail in the Asia-Pacific region.

Earlier this month, we attended NRF APAC 2025 in Singapore, and it was nothing short of extraordinary. With over 9,500 attendees from 72 countries gathered at the iconic Marina Bay Sands, the event was a true melting pot of ideas, cultures, and bold innovations that are shaping the future of retail in the Asia-Pacific region.

Markets

Earlier this month, we attended NRF APAC 2025 in Singapore, and it was nothing short of extraordinary. With over 9,500 attendees from 72 countries gathered at the iconic Marina Bay Sands, the event was a true melting pot of ideas, cultures, and bold innovations that are shaping the future of retail in the Asia-Pacific region.

What NRF APAC 2025 Revealed About the Future of Retail

Earlier this month, we attended NRF APAC 2025 in Singapore, and it was nothing short of extraordinary. With over 9,500 attendees from 72 countries gathered at the iconic Marina Bay Sands, the event was a true melting pot of ideas, cultures, and bold innovations that are shaping the future of retail in the Asia-Pacific region.

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What makes Tony’s especially compelling is its Open Chain model, a platform that invites other brands to adopt the same ethical sourcing practices.

Interview

What makes Tony’s especially compelling is its Open Chain model, a platform that invites other brands to adopt the same ethical sourcing practices.

Tony’s Chocolonely and the Future of Conscious Retail

What makes Tony’s especially compelling is its Open Chain model, a platform that invites other brands to adopt the same ethical sourcing practices.

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You Don’t Need an AI Strategy, You Need a Business Strategy That Uses AI

Andrew Laudato is Vitamin Shoppe's COO and author of Fostering Innovation: How To Build Amazing IT Teams

Andrew Laudato is Vitamin Shoppe's COO and author of Fostering Innovation: How To Build Amazing IT Teams

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Andrew Laudato is Vitamin Shoppe's COO and author of Fostering Innovation: How To Build Amazing IT Teams

You Don’t Need an AI Strategy, You Need a Business Strategy That Uses AI

Andrew Laudato is Vitamin Shoppe's COO and author of Fostering Innovation: How To Build Amazing IT Teams

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