- 25:00 min
Interview
or listen on
📍Barcelona, Spain
PepsiCo’s e-commerce primarily operates through partnerships with major retailers like Tesco.com, Carrefour.com, and digital natives like Getir and Amazon. While direct-to-consumer (DTC) initiatives are still in the experimental phase, they form a small but growing part of PepsiCo’s strategy. Celso notes that while 99% of their business is through retail partners, the company is testing DTC assets to understand better the potential of this channel. For instance, the UK, being an advanced market, has seen significant adoption of e-commerce, and capabilities developed there are often scaled to other regions.
Interview
At the center of this transformation sits an unusual balance of rigor and creativity. Hoerning often describes it as the tension between data and intuition.
At the center of this transformation sits an unusual balance of rigor and creativity. Hoerning often describes it as the tension between data and intuition.
Interview
At the center of this transformation sits an unusual balance of rigor and creativity. Hoerning often describes it as the tension between data and intuition.
At the center of this transformation sits an unusual balance of rigor and creativity. Hoerning often describes it as the tension between data and intuition.
Trends
Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.
Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.
Trends
Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.
Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.
Interview
Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.
Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.
Interview
Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.
Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.
Retail Intelligence in Action
Across Ometria’s client base, Black Friday revenue grew 15 percent year on year, with orders, average order value, and basket size all increasing.
Across Ometria’s client base, Black Friday revenue grew 15 percent year on year, with orders, average order value, and basket size all increasing.
Retail Intelligence in Action
Across Ometria’s client base, Black Friday revenue grew 15 percent year on year, with orders, average order value, and basket size all increasing.
Across Ometria’s client base, Black Friday revenue grew 15 percent year on year, with orders, average order value, and basket size all increasing.
Interview
For years, retailers operated with managed service models that limited transparency and slowed execution. Now, brands want direct control, real-time measurement, and unified planning across media formats.
For years, retailers operated with managed service models that limited transparency and slowed execution. Now, brands want direct control, real-time measurement, and unified planning across media formats.
Interview
For years, retailers operated with managed service models that limited transparency and slowed execution. Now, brands want direct control, real-time measurement, and unified planning across media formats.
For years, retailers operated with managed service models that limited transparency and slowed execution. Now, brands want direct control, real-time measurement, and unified planning across media formats.
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