- 25:00 min
Interview
or listen on
📍Barcelona, Spain
PepsiCo’s e-commerce primarily operates through partnerships with major retailers like Tesco.com, Carrefour.com, and digital natives like Getir and Amazon. While direct-to-consumer (DTC) initiatives are still in the experimental phase, they form a small but growing part of PepsiCo’s strategy. Celso notes that while 99% of their business is through retail partners, the company is testing DTC assets to understand better the potential of this channel. For instance, the UK, being an advanced market, has seen significant adoption of e-commerce, and capabilities developed there are often scaled to other regions.
Interview
Breaking into the U.S. market required a sharp focus on authenticity and community. Melissa didn’t rely on heavy celebrity endorsements or a copy-and-paste marketing playbook.
Breaking into the U.S. market required a sharp focus on authenticity and community. Melissa didn’t rely on heavy celebrity endorsements or a copy-and-paste marketing playbook.
Interview
Breaking into the U.S. market required a sharp focus on authenticity and community. Melissa didn’t rely on heavy celebrity endorsements or a copy-and-paste marketing playbook.
Breaking into the U.S. market required a sharp focus on authenticity and community. Melissa didn’t rely on heavy celebrity endorsements or a copy-and-paste marketing playbook.
Book Author
Few know this better than April Sabral, who began her career as a part-time sales associate at 17 and went on to lead hundreds across global brands like Starbucks, Banana Republic, and David’s Tea.
Few know this better than April Sabral, who began her career as a part-time sales associate at 17 and went on to lead hundreds across global brands like Starbucks, Banana Republic, and David’s Tea.
Book Author
Few know this better than April Sabral, who began her career as a part-time sales associate at 17 and went on to lead hundreds across global brands like Starbucks, Banana Republic, and David’s Tea.
Few know this better than April Sabral, who began her career as a part-time sales associate at 17 and went on to lead hundreds across global brands like Starbucks, Banana Republic, and David’s Tea.
Interview
Recognizing the need for change, Loblaw took a bold approach, creating a separate digital division with its own P&L, operating outside the traditional corporate structure.
Recognizing the need for change, Loblaw took a bold approach, creating a separate digital division with its own P&L, operating outside the traditional corporate structure.
Interview
Recognizing the need for change, Loblaw took a bold approach, creating a separate digital division with its own P&L, operating outside the traditional corporate structure.
Recognizing the need for change, Loblaw took a bold approach, creating a separate digital division with its own P&L, operating outside the traditional corporate structure.
Interview
Josh Friedman, Senior Vice President of Digital & E-commerce at Ulta Beauty, shared how the company is redefining beauty retail through a blend of personalization, innovation, and omnichannel strategy.
Josh Friedman, Senior Vice President of Digital & E-commerce at Ulta Beauty, shared how the company is redefining beauty retail through a blend of personalization, innovation, and omnichannel strategy.
Interview
Josh Friedman, Senior Vice President of Digital & E-commerce at Ulta Beauty, shared how the company is redefining beauty retail through a blend of personalization, innovation, and omnichannel strategy.
Josh Friedman, Senior Vice President of Digital & E-commerce at Ulta Beauty, shared how the company is redefining beauty retail through a blend of personalization, innovation, and omnichannel strategy.
Interview
In retail, there’s a growing realization that the customer experience can only be as strong as the employee experience behind it.
In retail, there’s a growing realization that the customer experience can only be as strong as the employee experience behind it.
Interview
In retail, there’s a growing realization that the customer experience can only be as strong as the employee experience behind it.
In retail, there’s a growing realization that the customer experience can only be as strong as the employee experience behind it.
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