essa

- 38:20

Trends

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Adapting to Disruption: Effective Retail Leadership and Boardroom Practices

Sponsored by VTEX

📍New York, USA

In this candid interview, Silvia, a seasoned retail expert, and board director, shares valuable insights on navigating the ever-changing landscape of the retail industry. She emphasizes the importance of being a global citizen and encourages future leaders to embrace challenges as opportunities for growth. Silvia discusses the impact of Google’s decision to eliminate cookies in Chrome and highlights the need for companies to focus on first-party data and creative storytelling. She also sheds light on the role of board directors in ensuring governance, strategy, and risk mitigation, emphasizing the importance of people assessment.

Silvia’s remarkable journey from consulting at Boston Consulting Group to leading retail and fashion brands like American Apparel and Tom’s Shoes showcases her fearless approach to transformation. She underscores the significance of aligning vision, resources, and talent when taking on challenging roles. Silvia believes that failure is an integral part of success and advises aspiring leaders to seek out difficult situations for personal and professional growth.

The interview concludes with Silvia expressing her pride in the progress made by women in the workplace and her commitment to mentoring future women leaders. She acknowledges the changing dynamics of gender diversity and the supportive atmosphere that women now experience in their careers.

Silvia’s story serves as an inspiring testament to the evolving retail industry and the resilience of leaders who adapt to disruption with courage and creativity.

Listen more

Trends

The Rise of Brand Memberships and the Future of Customer Loyalty

Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.

Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.

Trends

Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.

The Rise of Brand Memberships and the Future of Customer Loyalty

Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.

Interview

Leading With Craft: Jonathan Adler’s Next Chapter

Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.

Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.

Interview

Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.

Leading With Craft: Jonathan Adler’s Next Chapter

Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.

Retail Intelligence in Action

Black Friday Performance Data Explained. What Actually Drove Growth This Year

Across Ometria’s client base, Black Friday revenue grew 15 percent year on year, with orders, average order value, and basket size all increasing.

Across Ometria’s client base, Black Friday revenue grew 15 percent year on year, with orders, average order value, and basket size all increasing.

Retail Intelligence in Action

Across Ometria’s client base, Black Friday revenue grew 15 percent year on year, with orders, average order value, and basket size all increasing.

Black Friday Performance Data Explained. What Actually Drove Growth This Year

Across Ometria’s client base, Black Friday revenue grew 15 percent year on year, with orders, average order value, and basket size all increasing.

Interview

Why Retail Media Is Entering Its Most Transformative Phase

For years, retailers operated with managed service models that limited transparency and slowed execution. Now, brands want direct control, real-time measurement, and unified planning across media formats.

For years, retailers operated with managed service models that limited transparency and slowed execution. Now, brands want direct control, real-time measurement, and unified planning across media formats.

Interview

For years, retailers operated with managed service models that limited transparency and slowed execution. Now, brands want direct control, real-time measurement, and unified planning across media formats.

Why Retail Media Is Entering Its Most Transformative Phase

For years, retailers operated with managed service models that limited transparency and slowed execution. Now, brands want direct control, real-time measurement, and unified planning across media formats.

Interview

Why Retailers Need a Blueprint Mindset to Survive the Next Decade

Retail moves fast. Customer expectations shift, digital journeys evolve and emerging technologies constantly reshape what good looks like.

Retail moves fast. Customer expectations shift, digital journeys evolve and emerging technologies constantly reshape what good looks like.

Interview

Retail moves fast. Customer expectations shift, digital journeys evolve and emerging technologies constantly reshape what good looks like.

Why Retailers Need a Blueprint Mindset to Survive the Next Decade

Retail moves fast. Customer expectations shift, digital journeys evolve and emerging technologies constantly reshape what good looks like.

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