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NRF 2025: AI Agents, Social Commerce & The Future of Retail

📍New York, USA

The NRF 2025 Big Show just wrapped in New York, and if there’s one thing that stood out, it’s that AI is no longer just a tool—it’s becoming an independent agent. OpenAI’s latest advancements have accelerated this shift, and now, brands must think beyond traditional AI-powered chatbots and develop strategies for Direct-to-AI Agent commerce. The way customers search for products, make decisions, and interact with brands is evolving faster than ever.

Beyond AI, another major highlight from NRF was the rapid growth of Social Commerce. With 53% of Gen Z already making purchases through social platforms, the shopping experience is shifting away from Google searches and into AI-powered recommendations, influencer-driven trends, and live shopping. Capgemini predicts that by 2030, every touchpoint will have a shopping component, reinforcing the need for brands to adapt.

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RFID technology also took center stage at the event, marking 2025 as the year it finally goes mainstream. Leading brands like Levi’s, and Lululemon have already integrated RFID into their supply chains, improving inventory accuracy and making unified commerce experiences seamless and it was all possible thanks to Nedap. Meanwhile, sustainability remains a missing piece in U.S. retail strategy, despite data showing that 67% of consumers have switched brands due to sustainability concerns.

As the industry moves forward, one thing is clear: consumers are looking for more than just products—they want belonging. The rise of offline communities, the shift toward experiential retail, and the demand for human connection in a digital world will shape the next decade of retail and there’s only one tech company that can help you with that, and it’s New Black. NRF 2025 showed us the future, and it’s up to brands to evolve or get left behind.

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How Dyson Transformed Its Global Retail Experience with Stuart Frelick

Dyson’s transformation wasn’t just about technology—it was about bold leadership, swift decision-making, and fostering a culture where everyone rallied behind a common goal. This mindset not only modernized Dyson’s retail systems but also set a new standard for innovation and customer experience.

Dyson’s transformation wasn’t just about technology—it was about bold leadership, swift decision-making, and fostering a culture where everyone rallied behind a common goal. This mindset not only modernized Dyson’s retail systems but also set a new standard for innovation and customer experience.

Interview

Dyson’s transformation wasn’t just about technology—it was about bold leadership, swift decision-making, and fostering a culture where everyone rallied behind a common goal. This mindset not only modernized Dyson’s retail systems but also set a new standard for innovation and customer experience.

How Dyson Transformed Its Global Retail Experience with Stuart Frelick

Dyson’s transformation wasn’t just about technology—it was about bold leadership, swift decision-making, and fostering a culture where everyone rallied behind a common goal. This mindset not only modernized Dyson’s retail systems but also set a new standard for innovation and customer experience.

Interview

Greg Merrill on Transformation: Lessons from Nike’s Former Digital Leader

Transformation isn’t just about technology—it’s about people. Changing the way individuals and organizations think and work is the hardest part, but it’s also the most rewarding.

Transformation isn’t just about technology—it’s about people. Changing the way individuals and organizations think and work is the hardest part, but it’s also the most rewarding.

Interview

Transformation isn’t just about technology—it’s about people. Changing the way individuals and organizations think and work is the hardest part, but it’s also the most rewarding.

Greg Merrill on Transformation: Lessons from Nike’s Former Digital Leader

Transformation isn’t just about technology—it’s about people. Changing the way individuals and organizations think and work is the hardest part, but it’s also the most rewarding.

Markets

Top Retail Conferences to Attend in 2025: Quick Guide

Learn about the best events to attend this year.

Learn about the best events to attend this year.

Markets

Learn about the best events to attend this year.

Top Retail Conferences to Attend in 2025: Quick Guide

Learn about the best events to attend this year.

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How Larroudé Became a Disruptive Force in Footwear: Insights from Ricardo Larroudé

Meet the Co-Founder and CEO of the brand of the year and understand how their distribution strategy is their competitive advantage

Meet the Co-Founder and CEO of the brand of the year and understand how their distribution strategy is their competitive advantage

Interview

Meet the Co-Founder and CEO of the brand of the year and understand how their distribution strategy is their competitive advantage

How Larroudé Became a Disruptive Force in Footwear: Insights from Ricardo Larroudé

Meet the Co-Founder and CEO of the brand of the year and understand how their distribution strategy is their competitive advantage

Trends

2024 Recap: A Year of Transformation and Innovation

Come with us to remember 2024 in Commerce.

Come with us to remember 2024 in Commerce.

Trends

Come with us to remember 2024 in Commerce.

2024 Recap: A Year of Transformation and Innovation

Come with us to remember 2024 in Commerce.

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