How the Australian Wesfarmers is Unlocking Growth Through Data

They also talked about how the COVID-19 pandemic sped up digital transformation, especially when lockdowns in Melbourne pushed everyone to shop online. Nicole explained how this shift made it crucial to understand customer behavior better and build a solid digital setup. This push for digital savvy meant Wesfarmers had to invest in new tech and talent to stay competitive. Nicole highlighted how OneDigital is all about fostering innovation and adding value across Wesfarmers’ various retail brands.

As President of the Australian Retailers Association, Nicole also discussed some big-picture issues facing Aussie retailers, like retail crime and sustainability. She stressed the importance of having a strong, united voice to stand up for retail interests. Nicole’s passion for using data to create customer-focused solutions and her leadership role make her a real star in the retail world. This OFFBounds episode offers a fun and insightful look at where retail is headed, all through the eyes of one of Australia’s top leaders.