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- 46:56 min

Interview

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The Power of the Synergy between Retail and Technology with Jenna Posner

Sponsored by YOTTAA

Philadelphia, USA

In this second episode, you’ll have the opportunity to meet an extraordinary leader in the world of commerce. Jenna Posner has a unique set of truly exceptional skills. Not only has she been a member of the US National Rugby team, but she has also navigated various aspects of our industry, serving as an executive at Radius8, a technology company, and later as the Chief Digital Officer at Snipes, a prominent retailer. Currently, she holds the position of CDO at Solo Brands, a company that owns several lifestyle brands including Solo Stove, Chubbies, Oru, and Isle.

Jenna is a true digital commerce expert with a 360-degree perspective. She fearlessly shares her journey, which is a central theme in this episode. One noteworthy topic of discussion is an article she authored during her tenure at Snipes, with the intriguing title: “Retail Experiment.”

During the episode, Jenna provides valuable insights into the intersection of technology and retail, shedding light on what is often overlooked from both the retailer and technology perspectives when it comes to partnerships.

Additionally, we recommend downloading YOTTAA’s Annual eCommerce Technology Buyer’s Guide to discover the essential technologies that should be incorporated into your eCommerce site this year

In her new role at Solo Brands, Jenna had the unique opportunity to witness firsthand the creation of what I personally consider to be the most outstanding advertising campaign of 2023: Snoop Dogg’s Solo Stove commercial.

During this episode, which was recorded shortly after the campaign went live, you can truly sense Jenna’s enthusiasm when we discussed it. Join us as we delve deeper into Jenna’s remarkable journey and her experiences with the Brand Experiment.

 

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Book Author

Drawing from her experience in merchandising and the ideas explored in her book The Material Life, Liza points to the concept to market journey as the root cause of many of these breakdowns.

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