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Selfridges may be one of the world’s most iconic luxury department stores, but behind its confetti cannons, pop-up activations, and celebrity appearances lies a complex and modern technology infrastructure. According to CTO Ross Beaumont, Selfridges has always prioritized innovation, dating back to its early 20th-century immersive retail and social progress ethos. That legacy now lives on through digital transformations designed to ensure the store remains a shopping destination and a cultural hub. With more than a million square feet of retail space and 60% of sales still happening in-store, Selfridges is doubling down on unified commerce, making sure the physical and digital experiences feel equally seamless, elevated, and engaging.



Interview
Operating across five European countries under locally adapted brand names, Rohlik delivers a full grocery assortment of 25,000 SKUs to customers' doors in as little as 60 minutes
Operating across five European countries under locally adapted brand names, Rohlik delivers a full grocery assortment of 25,000 SKUs to customers' doors in as little as 60 minutes
Interview
Operating across five European countries under locally adapted brand names, Rohlik delivers a full grocery assortment of 25,000 SKUs to customers' doors in as little as 60 minutes
Operating across five European countries under locally adapted brand names, Rohlik delivers a full grocery assortment of 25,000 SKUs to customers' doors in as little as 60 minutes
Interview
Points are just the visible layer. The real engine is engagement. Opening the app, loading offers, interacting weekly, building habits around the experience.
Points are just the visible layer. The real engine is engagement. Opening the app, loading offers, interacting weekly, building habits around the experience.
Interview
Points are just the visible layer. The real engine is engagement. Opening the app, loading offers, interacting weekly, building habits around the experience.
Points are just the visible layer. The real engine is engagement. Opening the app, loading offers, interacting weekly, building habits around the experience.
Book Author
Drawing from her experience in merchandising and the ideas explored in her book The Material Life, Liza points to the concept to market journey as the root cause of many of these breakdowns.
Drawing from her experience in merchandising and the ideas explored in her book The Material Life, Liza points to the concept to market journey as the root cause of many of these breakdowns.
Book Author
Drawing from her experience in merchandising and the ideas explored in her book The Material Life, Liza points to the concept to market journey as the root cause of many of these breakdowns.
Drawing from her experience in merchandising and the ideas explored in her book The Material Life, Liza points to the concept to market journey as the root cause of many of these breakdowns.
Interview
Lerman highlights the importance of strong discovery during the selection process, alignment between vendors and retailers, and clarity around what success should actually look like once a system is implemented.
Lerman highlights the importance of strong discovery during the selection process, alignment between vendors and retailers, and clarity around what success should actually look like once a system is implemented.
Interview
Lerman highlights the importance of strong discovery during the selection process, alignment between vendors and retailers, and clarity around what success should actually look like once a system is implemented.
Lerman highlights the importance of strong discovery during the selection process, alignment between vendors and retailers, and clarity around what success should actually look like once a system is implemented.
Interview
Founder Sammy Nussdorf chose to build the brand in public, documenting the entire journey online. From signing the lease to designing the space and curating the assortment, the process unfolded openly on social media.
Founder Sammy Nussdorf chose to build the brand in public, documenting the entire journey online. From signing the lease to designing the space and curating the assortment, the process unfolded openly on social media.
Interview
Founder Sammy Nussdorf chose to build the brand in public, documenting the entire journey online. From signing the lease to designing the space and curating the assortment, the process unfolded openly on social media.
Founder Sammy Nussdorf chose to build the brand in public, documenting the entire journey online. From signing the lease to designing the space and curating the assortment, the process unfolded openly on social media.
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