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Selfridges may be one of the world’s most iconic luxury department stores, but behind its confetti cannons, pop-up activations, and celebrity appearances lies a complex and modern technology infrastructure. According to CTO Ross Beaumont, Selfridges has always prioritized innovation, dating back to its early 20th-century immersive retail and social progress ethos. That legacy now lives on through digital transformations designed to ensure the store remains a shopping destination and a cultural hub. With more than a million square feet of retail space and 60% of sales still happening in-store, Selfridges is doubling down on unified commerce, making sure the physical and digital experiences feel equally seamless, elevated, and engaging.



Trends
Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.
Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.
Trends
Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.
Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.
Interview
Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.
Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.
Interview
Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.
Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.
Retail Intelligence in Action
Across Ometria’s client base, Black Friday revenue grew 15 percent year on year, with orders, average order value, and basket size all increasing.
Across Ometria’s client base, Black Friday revenue grew 15 percent year on year, with orders, average order value, and basket size all increasing.
Retail Intelligence in Action
Across Ometria’s client base, Black Friday revenue grew 15 percent year on year, with orders, average order value, and basket size all increasing.
Across Ometria’s client base, Black Friday revenue grew 15 percent year on year, with orders, average order value, and basket size all increasing.
Interview
For years, retailers operated with managed service models that limited transparency and slowed execution. Now, brands want direct control, real-time measurement, and unified planning across media formats.
For years, retailers operated with managed service models that limited transparency and slowed execution. Now, brands want direct control, real-time measurement, and unified planning across media formats.
Interview
For years, retailers operated with managed service models that limited transparency and slowed execution. Now, brands want direct control, real-time measurement, and unified planning across media formats.
For years, retailers operated with managed service models that limited transparency and slowed execution. Now, brands want direct control, real-time measurement, and unified planning across media formats.
Interview
Retail moves fast. Customer expectations shift, digital journeys evolve and emerging technologies constantly reshape what good looks like.
Retail moves fast. Customer expectations shift, digital journeys evolve and emerging technologies constantly reshape what good looks like.
Interview
Retail moves fast. Customer expectations shift, digital journeys evolve and emerging technologies constantly reshape what good looks like.
Retail moves fast. Customer expectations shift, digital journeys evolve and emerging technologies constantly reshape what good looks like.
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