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atacadão

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Retail Meets Wholesale: LabelVie CEO on Bringing Atacadão to France

📍Paris, France

Paula Macaggi sits down with Brahim Lemseffer, CEO of LabelVie, to discuss a retail concept that’s shaking up the industry. Atacadão, a hybrid retail and wholesale model, first made waves in Brazil 60 years ago and has since expanded to Morocco. Now, it has landed in Europe with its first store in Paris. Combining the accessibility of retail with the bulk savings of wholesale, Atacadão offers a unique proposition: everyday low prices, a streamlined product selection, and options that cater to both individual consumers and professionals.

Atacadão’s model stands out for its simplicity and efficiency. The store offers a limited range of products, focusing on quality and competitive pricing rather than an overwhelming selection. Consumers can buy single items, bulk packages, or even entire pallets, depending on their needs. This flexibility is a game-changer for professionals such as restaurant owners and caterers, who value quality at scale. As Brahim explains, the focus is on intensive buying power, allowing Atacadão to deliver unmatched deals while keeping operations lean. The result? A shopping experience that’s accessible, cost-effective, and ideal for today’s inflation-conscious consumers.

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LabelVie’s bold move to bring Atacadão to France highlights a shift in consumer behavior post-inflation. Traditionally brand-loyal French shoppers are now prioritizing value and price. With Atacadão, LabelVie is betting on this evolving mindset. Brahim shared insights into how the Moroccan company adapted this Brazilian concept to suit the French market while staying true to its DNA of affordability and efficiency. This approach not only caters to budget-conscious families but also positions Atacadão as a trendy choice for modern consumers, with limited-time offers and TikTok-worthy deals.

As the retail industry faces mounting pressure to innovate, Atacadão’s hybrid model could be a glimpse into the future of shopping. By breaking down barriers between wholesale and retail, LabelVie is creating a more dynamic and inclusive shopping experience. Tune into this episode of OFFBounds to explore how a bold Brazilian concept, powered by Moroccan innovation, is making waves in Europe and setting the stage for a global retail transformation.

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