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- 45:47 min

Interview

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The Visionary Leadership of Enrique Martinez in Driving Sustainable and Omnichannel Retail

Sponsored by AWS

📍Paris, France

This interview was recorded at Fnac Darty headquarters in Paris where we met Enrique Martinez, the man who transitioned from Store Manager to CEO of the European leader in culture and technology. What challenges does a CEO face in a company present in 13 countries, with almost 1000 stores, and 25000 employees?

In this conversation, Martinez unveils Fnac’s approach to brand growth, emphasizing the integration of digital and physical stores through their standout omnichannel strategy, which includes a strategic plan with a strong focus on sustainability.

Check out their Everyday Project announcement.

Fnac is also one of the retailers that has partnered with the Olympics and they are doing the ticketing for the event. Despite the difficult things that are happening around the world, Enrique is excited to have Paris hosting such a big event.

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A key theme behind Coterie’s success is the power of messaging. While many brands focus heavily on channels, Ankur emphasizes that growth begins with clearly communicating the value you create.

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Growth has not come from nostalgia alone. Under Satanas’ leadership, HANRO USA invested in modern acquisition channels while playing the long game on brand building. Paid social laid the foundation, but streaming ads delivered a breakthrough moment.

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At the center of this transformation sits an unusual balance of rigor and creativity. Hoerning often describes it as the tension between data and intuition.

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At the center of this transformation sits an unusual balance of rigor and creativity. Hoerning often describes it as the tension between data and intuition.

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The Rise of Brand Memberships and the Future of Customer Loyalty

Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.

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Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.

The Rise of Brand Memberships and the Future of Customer Loyalty

Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.

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