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Interview

Inside Lenovo’s Global Marketing Transformation with CMO Emily Ketchen

Emily Ketchen, SVP and CMO of Lenovo’s Intelligent Devices Group and International Markets, is leading marketing at one of the world’s largest technology companies during a moment of profound transformation.

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Interview

Building Primark in the US: Awareness, Experience, and Expansion

Rene Federico, Head of Marketing at Primark US, shared how the company is building awareness, expanding its store footprint, and adapting a globally loved brand to one of the most competitive retail markets in the world.

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Interview

Coterie: When Product, Brand, and Experience Align

A key theme behind Coterie’s success is the power of messaging. While many brands focus heavily on channels, Ankur emphasizes that growth begins with clearly communicating the value you create.

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Interview

How Helzberg Uses Technology to Remove Frontline Burden

Under Ryan Holm's leadership, the 111-year-old jewelry retailer has invested in technology that removes administrative burden while protecting human connection.

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Interview

How HANRO US Used Streaming Ads and Clienteling to Accelerate Growth

Growth has not come from nostalgia alone. Under Satanas’ leadership, HANRO USA invested in modern acquisition channels while playing the long game on brand building. Paid social laid the foundation, but streaming ads delivered a breakthrough moment.

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Interview

Inside Westwing’s Turnaround: The Decisions That Changed Everything

At the center of this transformation sits an unusual balance of rigor and creativity. Hoerning often describes it as the tension between data and intuition.

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Trends

The Rise of Brand Memberships and the Future of Customer Loyalty

Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.

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Interview

Leading With Craft: Jonathan Adler’s Next Chapter

Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.

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Retail Intelligence in Action

Black Friday Performance Data Explained. What Actually Drove Growth This Year

Across Ometria’s client base, Black Friday revenue grew 15 percent year on year, with orders, average order value, and basket size all increasing.

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Interview

Why Retail Media Is Entering Its Most Transformative Phase

For years, retailers operated with managed service models that limited transparency and slowed execution. Now, brands want direct control, real-time measurement, and unified planning across media formats.

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Interview

The Power of Integrated Data for better Customer Experience

The CIO & CDO of Japan's H2O Retailing Group shares the importance of integrated data

The CIO & CDO of Japan's H2O Retailing Group shares the importance of integrated data

Interview

The CIO & CDO of Japan's H2O Retailing Group shares the importance of integrated data

The Power of Integrated Data for better Customer Experience

The CIO & CDO of Japan's H2O Retailing Group shares the importance of integrated data

Interview

Rewiring Retail: How Kingfisher Is Building Smarter, Faster, and More Inclusive Tech

How Kingfisher’s CTO is reshaping home improvement retail through strategy, speed, and smart tech decisions.

How Kingfisher’s CTO is reshaping home improvement retail through strategy, speed, and smart tech decisions.

Interview

How Kingfisher’s CTO is reshaping home improvement retail through strategy, speed, and smart tech decisions.

Rewiring Retail: How Kingfisher Is Building Smarter, Faster, and More Inclusive Tech

How Kingfisher’s CTO is reshaping home improvement retail through strategy, speed, and smart tech decisions.

Trends

Is Apple Vision Pro a Game Changer for Commerce?

Discover the ways Apple Vision Pro might change the way consumers shop

Discover the ways Apple Vision Pro might change the way consumers shop

Trends

Discover the ways Apple Vision Pro might change the way consumers shop

Is Apple Vision Pro a Game Changer for Commerce?

Discover the ways Apple Vision Pro might change the way consumers shop

Interview

Leading With Craft: Jonathan Adler’s Next Chapter

Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.

Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.

Interview

Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.

Leading With Craft: Jonathan Adler’s Next Chapter

Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.

Book Author

Built on Belief: Why Commitment is the Real Competitive Advantage

What truly sets winning brands apart? For Matt Marcotte, it is not strategy, technology, or product. He Matt believes the real differentiator is culture.

What truly sets winning brands apart? For Matt Marcotte, it is not strategy, technology, or product. He Matt believes the real differentiator is culture.

Book Author

What truly sets winning brands apart? For Matt Marcotte, it is not strategy, technology, or product. He Matt believes the real differentiator is culture.

Built on Belief: Why Commitment is the Real Competitive Advantage

What truly sets winning brands apart? For Matt Marcotte, it is not strategy, technology, or product. He Matt believes the real differentiator is culture.

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