Screenshot 2025-06-16 at 15.59.48

- 37:01 min

Interview

or listen on

Tony’s Chocolonely and the Future of Conscious Retail

📍New York, NY

There’s something unmistakable about the bold, colorful bars of Tony’s Chocolonely. But beyond the eye-catching packaging lies a deeper story, one rooted in fairness, transparency, and an uncompromising mission to make chocolate 100 percent exploitation-free. What began in the Netherlands as a journalist’s protest against the dark realities of the cocoa industry has evolved into a global brand with a very real purpose. Leading the charge in North America is Dusan Vujovic, a seasoned executive who brings both strategic insight and passionate advocacy to the table.

Tony’s doesn’t just sell chocolate. It challenges a broken system. From its unequally divided bar ( a clever metaphor for inequality in the cocoa supply chain) to its radical commitment to traceability and long-term farmer partnerships, everything about the brand is intentional. Under Dusan’s leadership, Tony’s has scaled its U.S. presence while staying true to its values. The brand’s entrance into major retailers like Costco shows that ethical business models can work at scale when paired with patience, authenticity, and a product that people genuinely love.

What makes Tony’s especially compelling is its Open Chain model, a platform that invites other brands to adopt the same ethical sourcing practices. As Dusan puts it, Tony’s knows it can’t change the industry alone. That humility combined with action has led to collaborations with giants like Ben & Jerry’s and Feastables, expanding the brand’s impact well beyond its own bars. In a time when many companies are still figuring out how to balance purpose and profit, Tony’s has made them inseparable.

For consumers, the message is clear. You can enjoy great chocolate and feel good about it too. And for the wider retail industry, Tony’s Chocolonely is proving that doing the right thing is not just good ethics, it’s smart business. With Dusan helping to shape the next phase of growth in North America, this mission-led brand is poised to inspire a new generation of conscious consumers and reshape how we think about what we eat, how it’s made, and who truly benefits.

Listen more

Interview

Transforming Canada’s Largest Grocer into a Digital Powerhouse

Recognizing the need for change, Loblaw took a bold approach, creating a separate digital division with its own P&L, operating outside the traditional corporate structure.

Recognizing the need for change, Loblaw took a bold approach, creating a separate digital division with its own P&L, operating outside the traditional corporate structure.

Interview

Recognizing the need for change, Loblaw took a bold approach, creating a separate digital division with its own P&L, operating outside the traditional corporate structure.

Transforming Canada’s Largest Grocer into a Digital Powerhouse

Recognizing the need for change, Loblaw took a bold approach, creating a separate digital division with its own P&L, operating outside the traditional corporate structure.

Interview

Inside Ulta Beauty’s Digital Transformation: From Personalization to Marketplace

Josh Friedman, Senior Vice President of Digital & E-commerce at Ulta Beauty, shared how the company is redefining beauty retail through a blend of personalization, innovation, and omnichannel strategy.

Josh Friedman, Senior Vice President of Digital & E-commerce at Ulta Beauty, shared how the company is redefining beauty retail through a blend of personalization, innovation, and omnichannel strategy.

Interview

Josh Friedman, Senior Vice President of Digital & E-commerce at Ulta Beauty, shared how the company is redefining beauty retail through a blend of personalization, innovation, and omnichannel strategy.

Inside Ulta Beauty’s Digital Transformation: From Personalization to Marketplace

Josh Friedman, Senior Vice President of Digital & E-commerce at Ulta Beauty, shared how the company is redefining beauty retail through a blend of personalization, innovation, and omnichannel strategy.

Interview

Why Retail Leaders at Central Retail and 2degrees Put Employees First — and Saw Results

In retail, there’s a growing realization that the customer experience can only be as strong as the employee experience behind it.

In retail, there’s a growing realization that the customer experience can only be as strong as the employee experience behind it.

Interview

In retail, there’s a growing realization that the customer experience can only be as strong as the employee experience behind it.

Why Retail Leaders at Central Retail and 2degrees Put Employees First — and Saw Results

In retail, there’s a growing realization that the customer experience can only be as strong as the employee experience behind it.

Interview

Scaling Connection: Inside Mecca’s Emotion-Driven Retail Model

In an era where AI is reshaping the way we work and shop, Mecca Brands is proving that emotional intelligence may be the most powerful differentiator in modern retail

In an era where AI is reshaping the way we work and shop, Mecca Brands is proving that emotional intelligence may be the most powerful differentiator in modern retail

Interview

In an era where AI is reshaping the way we work and shop, Mecca Brands is proving that emotional intelligence may be the most powerful differentiator in modern retail

Scaling Connection: Inside Mecca’s Emotion-Driven Retail Model

In an era where AI is reshaping the way we work and shop, Mecca Brands is proving that emotional intelligence may be the most powerful differentiator in modern retail

Interview

How DingDong Fresh Is Reinventing Grocery Retail with AI at the Core

With over 1,000 AI-powered “dark stores” operating as micro-fulfillment centers, the company delivers fresh produce, meat, seafood, and ready-to-eat meals to consumers’ doors in under 30 minutes, at scale.

With over 1,000 AI-powered “dark stores” operating as micro-fulfillment centers, the company delivers fresh produce, meat, seafood, and ready-to-eat meals to consumers’ doors in under 30 minutes, at scale.

Interview

With over 1,000 AI-powered “dark stores” operating as micro-fulfillment centers, the company delivers fresh produce, meat, seafood, and ready-to-eat meals to consumers’ doors in under 30 minutes, at scale.

How DingDong Fresh Is Reinventing Grocery Retail with AI at the Core

With over 1,000 AI-powered “dark stores” operating as micro-fulfillment centers, the company delivers fresh produce, meat, seafood, and ready-to-eat meals to consumers’ doors in under 30 minutes, at scale.

Receive new exclusive episodes


Sign up for our newsletter now!

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.