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Europes Retail Evolution

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Empowering Retail Teams with Technology: Javier Figar’s Vision for Tendam

📍 Madrid, Spain

In the latest episode of the OFFBounds Podcast, we had Javier Figar, the Chief Retail Officer of Tendam, one of Spain’s largest fashion groups. Tendam, with its iconic brands like Cortefiel, Springfield, and Women’s Secret, is a global player, operating in over 80 countries with more than 1,800 stores worldwide. During the conversation, Javier shares his insights on how retail is evolving through the integration of technology and leadership, particularly focusing on how it empowers employees on the frontline.

A key theme of the discussion is the importance of RFID technology in retail. Javier explains how RFID has revolutionized inventory management, making the process more efficient and allowing store associates to quickly locate products, improving the customer experience. With clienteling platforms, store employees now have access to valuable customer data, such as purchase history and preferences, enabling them to provide a personalized shopping experience. This technology empowers store teams to serve customers more effectively and efficiently than ever before.

Javier also emphasizes the shift in the role of physical stores. No longer just a place for transactions, stores have evolved into omnichannel hubs. Today’s stores must be able to handle various operations—ranging from product sales to fulfilling online orders and handling deliveries. This complex and multifaceted role demands that frontline employees are equipped with the right tools and resources. By leveraging technology, Tendam is ensuring its teams are well-prepared to meet the diverse demands of customers, while also managing the logistical complexities of modern retail.

Finally, the interview explores the challenges and strategies of integrating new technology into store operations. Javier shares how employee adoption of new tech can be challenging, especially for long-tenured workers who are used to traditional methods. To address this, Tendam focuses on thorough training, clear communication of the benefits of new tools, and incentives to ensure smooth adoption. As retail continues to evolve, Javier’s leadership approach highlights the crucial balance of technology and human touch in creating exceptional customer experiences and driving retail innovation.

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Interview

How Helzberg Uses Technology to Remove Frontline Burden

Under Ryan Holm's leadership, the 111-year-old jewelry retailer has invested in technology that removes administrative burden while protecting human connection.

Under Ryan Holm's leadership, the 111-year-old jewelry retailer has invested in technology that removes administrative burden while protecting human connection.

Interview

Under Ryan Holm's leadership, the 111-year-old jewelry retailer has invested in technology that removes administrative burden while protecting human connection.

How Helzberg Uses Technology to Remove Frontline Burden

Under Ryan Holm's leadership, the 111-year-old jewelry retailer has invested in technology that removes administrative burden while protecting human connection.

Interview

How HANRO US Used Streaming Ads and Clienteling to Accelerate Growth

Growth has not come from nostalgia alone. Under Satanas’ leadership, HANRO USA invested in modern acquisition channels while playing the long game on brand building. Paid social laid the foundation, but streaming ads delivered a breakthrough moment.

Growth has not come from nostalgia alone. Under Satanas’ leadership, HANRO USA invested in modern acquisition channels while playing the long game on brand building. Paid social laid the foundation, but streaming ads delivered a breakthrough moment.

Interview

Growth has not come from nostalgia alone. Under Satanas’ leadership, HANRO USA invested in modern acquisition channels while playing the long game on brand building. Paid social laid the foundation, but streaming ads delivered a breakthrough moment.

How HANRO US Used Streaming Ads and Clienteling to Accelerate Growth

Growth has not come from nostalgia alone. Under Satanas’ leadership, HANRO USA invested in modern acquisition channels while playing the long game on brand building. Paid social laid the foundation, but streaming ads delivered a breakthrough moment.

Interview

Inside Westwing’s Turnaround: The Decisions That Changed Everything

At the center of this transformation sits an unusual balance of rigor and creativity. Hoerning often describes it as the tension between data and intuition.

At the center of this transformation sits an unusual balance of rigor and creativity. Hoerning often describes it as the tension between data and intuition.

Interview

At the center of this transformation sits an unusual balance of rigor and creativity. Hoerning often describes it as the tension between data and intuition.

Inside Westwing’s Turnaround: The Decisions That Changed Everything

At the center of this transformation sits an unusual balance of rigor and creativity. Hoerning often describes it as the tension between data and intuition.

Trends

The Rise of Brand Memberships and the Future of Customer Loyalty

Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.

Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.

Trends

Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.

The Rise of Brand Memberships and the Future of Customer Loyalty

Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.

Interview

Leading With Craft: Jonathan Adler’s Next Chapter

Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.

Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.

Interview

Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.

Leading With Craft: Jonathan Adler’s Next Chapter

Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.

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