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Selfridges may be one of the world’s most iconic luxury department stores, but behind its confetti cannons, pop-up activations, and celebrity appearances lies a complex and modern technology infrastructure. According to CTO Ross Beaumont, Selfridges has always prioritized innovation, dating back to its early 20th-century immersive retail and social progress ethos. That legacy now lives on through digital transformations designed to ensure the store remains a shopping destination and a cultural hub. With more than a million square feet of retail space and 60% of sales still happening in-store, Selfridges is doubling down on unified commerce, making sure the physical and digital experiences feel equally seamless, elevated, and engaging.
Retail Intelligence in Action
AI is becoming a catalyst for speed, sharper insight, and what they call story doing. The focus is not on more dashboards or bigger decks, it is on momentum, creative confidence, and choices that move the numbers.
AI is becoming a catalyst for speed, sharper insight, and what they call story doing. The focus is not on more dashboards or bigger decks, it is on momentum, creative confidence, and choices that move the numbers.
Retail Intelligence in Action
AI is becoming a catalyst for speed, sharper insight, and what they call story doing. The focus is not on more dashboards or bigger decks, it is on momentum, creative confidence, and choices that move the numbers.
AI is becoming a catalyst for speed, sharper insight, and what they call story doing. The focus is not on more dashboards or bigger decks, it is on momentum, creative confidence, and choices that move the numbers.
Trends
The secret is not a single product or promotion. It is an experience-first model where guests co-create a plush friend, name it, dress it, and leave with a memory that feels personal and worth sharing.
The secret is not a single product or promotion. It is an experience-first model where guests co-create a plush friend, name it, dress it, and leave with a memory that feels personal and worth sharing.
Trends
The secret is not a single product or promotion. It is an experience-first model where guests co-create a plush friend, name it, dress it, and leave with a memory that feels personal and worth sharing.
The secret is not a single product or promotion. It is an experience-first model where guests co-create a plush friend, name it, dress it, and leave with a memory that feels personal and worth sharing.
Retail Intelligence in Action
Campaigns win when the story is ownable by the brand and relevant to culture. The loop is simple but difficult to execute: authenticity builds trust, and trust builds loyalty.
Campaigns win when the story is ownable by the brand and relevant to culture. The loop is simple but difficult to execute: authenticity builds trust, and trust builds loyalty.
Retail Intelligence in Action
Campaigns win when the story is ownable by the brand and relevant to culture. The loop is simple but difficult to execute: authenticity builds trust, and trust builds loyalty.
Campaigns win when the story is ownable by the brand and relevant to culture. The loop is simple but difficult to execute: authenticity builds trust, and trust builds loyalty.
Interview
Under the leadership of Cristian Arcangeli, Vice President of Marketing, Commercial Strategy and Digital, Illy has managed to stay true to its heritage while achieving remarkable growth in new markets.
Under the leadership of Cristian Arcangeli, Vice President of Marketing, Commercial Strategy and Digital, Illy has managed to stay true to its heritage while achieving remarkable growth in new markets.
Interview
Under the leadership of Cristian Arcangeli, Vice President of Marketing, Commercial Strategy and Digital, Illy has managed to stay true to its heritage while achieving remarkable growth in new markets.
Under the leadership of Cristian Arcangeli, Vice President of Marketing, Commercial Strategy and Digital, Illy has managed to stay true to its heritage while achieving remarkable growth in new markets.
Retail Intelligence in Action
Artificial intelligence has quickly moved from theory to practice in retail, yet many brands are still navigating how to integrate it in ways that deliver true value.
Artificial intelligence has quickly moved from theory to practice in retail, yet many brands are still navigating how to integrate it in ways that deliver true value.
Retail Intelligence in Action
Artificial intelligence has quickly moved from theory to practice in retail, yet many brands are still navigating how to integrate it in ways that deliver true value.
Artificial intelligence has quickly moved from theory to practice in retail, yet many brands are still navigating how to integrate it in ways that deliver true value.
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