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capa primark

May 7, 2024

- 31:16

Interview

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The Difference of Being Data-Informed and Data-Driven

📍London, UK

This insightful discussion was recorded in London during The Retail Technology Show, where Paul Sims, PRIMARK’s Chief Architect, shared his extensive experience and technology perspectives. His role in meshing technology with business strategy is pivotal as Primark strides towards enhancing its global footprint.

Paul Sims brings to life the vibrant and diverse experiences that have marked his career in technology and retail. From his early days traveling in the US to more recent stints in Shanghai, Paul’s journey is a testament to the exciting and varied opportunities that technology can offer in the retail sector. He candidly discusses the misconceptions about working in technology, emphasizing the vibrant, global lifestyle it has afforded him, debunking the myth of tech careers being confined to cubicles and screens.

The podcast also delves into the challenges and strategies involved in integrating emerging and legacy technologies. Paul elaborates on Primark’s approach to adopting new systems like Click and Collect. These initiatives are not just about keeping up with market trends but are strategically implemented to enhance customer interaction and increase physical store visits, thus boosting overall sales.

This episode of OFFBounds provides a unique perspective on how traditional retailers like Primark are navigating the digital transformation. Paul Sims’ insights into the future of retail, through the lens of a seasoned architect, are invaluable for anyone interested in the confluence of technology and business. As retail continues to evolve, understanding these dynamics is crucial for industry professionals and enthusiasts alike. Tune in to explore how technology is reshaping shopping experiences around the world, and subscribe to OFFBounds for more enriching discussions on technology’s role across different sectors.

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The Future of Retail: Unified Commerce, Loyalty, and an Exclusive New Partnership

Retail is evolving fast, and OFFBounds is taking you behind the scenes. In 2025, we’re teaming up with Shoptalk for four exclusive series featuring the real leaders shaping the industry’s future.

Retail is evolving fast, and OFFBounds is taking you behind the scenes. In 2025, we’re teaming up with Shoptalk for four exclusive series featuring the real leaders shaping the industry’s future.

Trends

Retail is evolving fast, and OFFBounds is taking you behind the scenes. In 2025, we’re teaming up with Shoptalk for four exclusive series featuring the real leaders shaping the industry’s future.

The Future of Retail: Unified Commerce, Loyalty, and an Exclusive New Partnership

Retail is evolving fast, and OFFBounds is taking you behind the scenes. In 2025, we’re teaming up with Shoptalk for four exclusive series featuring the real leaders shaping the industry’s future.

Interview

Reinventing a 200-Year-Old Luxury Brand with AI & Automation

How do you take a 200-year-old luxury brand and make it future-proof? In this episode of OFFBounds, Carla Graça, CDO of Vista Alegre, shares how AI, automation, and personalization are transforming retail—and why Cristiano Ronaldo is now part of the story.

How do you take a 200-year-old luxury brand and make it future-proof? In this episode of OFFBounds, Carla Graça, CDO of Vista Alegre, shares how AI, automation, and personalization are transforming retail—and why Cristiano Ronaldo is now part of the story.

Interview

How do you take a 200-year-old luxury brand and make it future-proof? In this episode of OFFBounds, Carla Graça, CDO of Vista Alegre, shares how AI, automation, and personalization are transforming retail—and why Cristiano Ronaldo is now part of the story.

Reinventing a 200-Year-Old Luxury Brand with AI & Automation

How do you take a 200-year-old luxury brand and make it future-proof? In this episode of OFFBounds, Carla Graça, CDO of Vista Alegre, shares how AI, automation, and personalization are transforming retail—and why Cristiano Ronaldo is now part of the story.

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NRF 2025: AI Agents, Social Commerce & The Future of Retail

From AI-driven shopping to the rise of Social Commerce and RFID’s breakthrough, brands must adapt fast or risk being left behind.

From AI-driven shopping to the rise of Social Commerce and RFID’s breakthrough, brands must adapt fast or risk being left behind.

Trends

From AI-driven shopping to the rise of Social Commerce and RFID’s breakthrough, brands must adapt fast or risk being left behind.

NRF 2025: AI Agents, Social Commerce & The Future of Retail

From AI-driven shopping to the rise of Social Commerce and RFID’s breakthrough, brands must adapt fast or risk being left behind.

Interview

How Dyson Transformed Its Global Retail Experience with Stuart Frelick

Dyson’s transformation wasn’t just about technology—it was about bold leadership, swift decision-making, and fostering a culture where everyone rallied behind a common goal. This mindset not only modernized Dyson’s retail systems but also set a new standard for innovation and customer experience.

Dyson’s transformation wasn’t just about technology—it was about bold leadership, swift decision-making, and fostering a culture where everyone rallied behind a common goal. This mindset not only modernized Dyson’s retail systems but also set a new standard for innovation and customer experience.

Interview

Dyson’s transformation wasn’t just about technology—it was about bold leadership, swift decision-making, and fostering a culture where everyone rallied behind a common goal. This mindset not only modernized Dyson’s retail systems but also set a new standard for innovation and customer experience.

How Dyson Transformed Its Global Retail Experience with Stuart Frelick

Dyson’s transformation wasn’t just about technology—it was about bold leadership, swift decision-making, and fostering a culture where everyone rallied behind a common goal. This mindset not only modernized Dyson’s retail systems but also set a new standard for innovation and customer experience.

Interview

Greg Merrill on Transformation: Lessons from Nike’s Former Digital Leader

Transformation isn’t just about technology—it’s about people. Changing the way individuals and organizations think and work is the hardest part, but it’s also the most rewarding.

Transformation isn’t just about technology—it’s about people. Changing the way individuals and organizations think and work is the hardest part, but it’s also the most rewarding.

Interview

Transformation isn’t just about technology—it’s about people. Changing the way individuals and organizations think and work is the hardest part, but it’s also the most rewarding.

Greg Merrill on Transformation: Lessons from Nike’s Former Digital Leader

Transformation isn’t just about technology—it’s about people. Changing the way individuals and organizations think and work is the hardest part, but it’s also the most rewarding.

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