The Marketing Behind Better Ingredients, Better Pizza

Creativity, however, is where Bromberg truly leaves her mark. Rather than chasing celebrity endorsements, Papa Johns leans into unexpected cultural activations — garlic butter bath bombs, pepperoncini dirty soda kits, even dough-inspired stress balls. These lighthearted stunts create outsized buzz and help the brand punch above its weight, showing that relevance often comes from listening closely to consumer insights and turning them into bold, talk-worthy ideas.

Leadership, for Bromberg, is as much about mindset as it is about marketing. Her philosophy — “Your attitude determines your altitude” — shapes how she navigates challenges and inspires her team to keep pace with culture and consumers. Whether tapping into TikTok trends, experimenting with AI-driven personas, or building experiences that spark joy, she demonstrates how resilience and curiosity can turn a classic pizza brand into a modern marketing powerhouse.