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Retail Intelligence in Action

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The Future CMO: Where Data, Design, and Intelligence Converge

📍New York, US

Artificial intelligence is rapidly reshaping how retailers think about marketing, forcing leaders to move beyond buzzwords and face the operational realities of transformation. For brands built on legacy systems, the challenge lies not in adopting AI tools but in redesigning the foundations that support them. As retail organizations become more data-driven, questions of structure, governance, and integration take center stage. The winners will be those who can connect data architecture with creative execution, turning insight into experiences that feel both personal and scalable.

The shift from channel-based to customer-based marketing marks a major evolution in the industry. Rather than managing isolated campaigns across email, social, or in-store, retailers are learning to orchestrate unified journeys around individual customers. This approach requires a fundamental rethinking of how teams, technologies, and KPIs align. With AI acting as the connective tissue between data and decision-making, marketing is becoming less about frequency and more about relevance — a change that rewards brands capable of delivering contextually intelligent engagement.

As this transformation unfolds, the role of the Chief Marketing Officer is undergoing profound change. Today’s CMO must navigate not only creative direction but also the complex world of data models, automation, and system design. It’s no longer enough to produce compelling campaigns; leaders must understand how the underlying architecture enables — or limits — innovation. This new breed of marketer sits at the crossroads of technology and storytelling, bridging the gap between engineering precision and emotional resonance.

Ultimately, the future of retail marketing depends on how effectively brands can balance intelligence with imagination. AI may provide the analytical power to predict customer needs, but it is human insight that gives meaning to those predictions. The brands that thrive will be those that see technology not as a replacement for creativity but as its amplifier — using intelligence to listen more closely, act more thoughtfully, and build relationships that endure.

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Under Ryan Holm's leadership, the 111-year-old jewelry retailer has invested in technology that removes administrative burden while protecting human connection.

Interview

Under Ryan Holm's leadership, the 111-year-old jewelry retailer has invested in technology that removes administrative burden while protecting human connection.

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Under Ryan Holm's leadership, the 111-year-old jewelry retailer has invested in technology that removes administrative burden while protecting human connection.

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Growth has not come from nostalgia alone. Under Satanas’ leadership, HANRO USA invested in modern acquisition channels while playing the long game on brand building. Paid social laid the foundation, but streaming ads delivered a breakthrough moment.

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Growth has not come from nostalgia alone. Under Satanas’ leadership, HANRO USA invested in modern acquisition channels while playing the long game on brand building. Paid social laid the foundation, but streaming ads delivered a breakthrough moment.

How HANRO US Used Streaming Ads and Clienteling to Accelerate Growth

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Interview

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At the center of this transformation sits an unusual balance of rigor and creativity. Hoerning often describes it as the tension between data and intuition.

Interview

At the center of this transformation sits an unusual balance of rigor and creativity. Hoerning often describes it as the tension between data and intuition.

Inside Westwing’s Turnaround: The Decisions That Changed Everything

At the center of this transformation sits an unusual balance of rigor and creativity. Hoerning often describes it as the tension between data and intuition.

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The Rise of Brand Memberships and the Future of Customer Loyalty

Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.

Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.

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Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.

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Brand memberships are having a moment in retail, and it is not a passing one. Across fashion, beauty, grocery, and home, brands are moving beyond traditional loyalty programs built on points and discounts and instead creating paid or value-based memberships that promise access, belonging, and emotional connection.

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Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.

Interview

Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.

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Eight weeks into her role as President of Jonathan Adler, Mary Beth Sheridan is already clear on what matters. Craftsmanship, customer connection, and emotional resonance are not marketing language for the brand, they are the foundation.

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