Screenshot 2024-01-15 at 06.25.12

- 30:49 min

Interview

or listen on

OBI’s Digital Transformation with the CIO Tim Engler

Sponsored by Mindcurv

📍Cologne, Germany

Tim Engler is part of the team of young leaders driving digital transformation in Germany’s retail industry. He leads all things technology at OBI, a home improvement retailer with more than 600 stores in 10 different countries (it was mentioned 11 in the interview but it was wrong).

In this interview, he shares his perspective on the importance of technology for enabling the business by optimizing processes, supply chain, and customer journey. Especially on how digital helps customers prepare before going to an OBI store.

Mindcurv empowers digital businesses from vision to realization. Mindcurv is OBI’s strategic partner for revolutionizing their digital experience, commerce & data landscape.

Listen more

Trends

From Wearables to AI: Matt Maher Decodes the Next Wave of Shopping

Known for his forward-thinking approach to emerging tech, Matt Maher is constantly exploring how innovation, retail, and consumer behavior intersect.

Known for his forward-thinking approach to emerging tech, Matt Maher is constantly exploring how innovation, retail, and consumer behavior intersect.

Trends

Known for his forward-thinking approach to emerging tech, Matt Maher is constantly exploring how innovation, retail, and consumer behavior intersect.

From Wearables to AI: Matt Maher Decodes the Next Wave of Shopping

Known for his forward-thinking approach to emerging tech, Matt Maher is constantly exploring how innovation, retail, and consumer behavior intersect.

Retail Intelligence in Action

The Future CMO: Where Data, Design, and Intelligence Converge

As retail organizations become more data-driven, questions of structure, governance, and integration take center stage. The winners will be those who can connect data architecture with creative execution.

As retail organizations become more data-driven, questions of structure, governance, and integration take center stage. The winners will be those who can connect data architecture with creative execution.

Retail Intelligence in Action

As retail organizations become more data-driven, questions of structure, governance, and integration take center stage. The winners will be those who can connect data architecture with creative execution.

The Future CMO: Where Data, Design, and Intelligence Converge

As retail organizations become more data-driven, questions of structure, governance, and integration take center stage. The winners will be those who can connect data architecture with creative execution.

Trends

“Flat Is the New Up”: Richard Kestenbaum on Retail’s Uncertain Holiday Season

Richard Kestenbaum explains how rising prices and tariff uncertainty are forcing companies to pull back on inventory commitments, limiting discounts and changing the rhythm of holiday promotions.

Richard Kestenbaum explains how rising prices and tariff uncertainty are forcing companies to pull back on inventory commitments, limiting discounts and changing the rhythm of holiday promotions.

Trends

Richard Kestenbaum explains how rising prices and tariff uncertainty are forcing companies to pull back on inventory commitments, limiting discounts and changing the rhythm of holiday promotions.

“Flat Is the New Up”: Richard Kestenbaum on Retail’s Uncertain Holiday Season

Richard Kestenbaum explains how rising prices and tariff uncertainty are forcing companies to pull back on inventory commitments, limiting discounts and changing the rhythm of holiday promotions.

Retail Intelligence in Action

Beyond the hype: How AI fuels speed, insight, and story-doing

AI is becoming a catalyst for speed, sharper insight, and what they call story doing. The focus is not on more dashboards or bigger decks, it is on momentum, creative confidence, and choices that move the numbers.

AI is becoming a catalyst for speed, sharper insight, and what they call story doing. The focus is not on more dashboards or bigger decks, it is on momentum, creative confidence, and choices that move the numbers.

Retail Intelligence in Action

AI is becoming a catalyst for speed, sharper insight, and what they call story doing. The focus is not on more dashboards or bigger decks, it is on momentum, creative confidence, and choices that move the numbers.

Beyond the hype: How AI fuels speed, insight, and story-doing

AI is becoming a catalyst for speed, sharper insight, and what they call story doing. The focus is not on more dashboards or bigger decks, it is on momentum, creative confidence, and choices that move the numbers.

Trends

Build-A-Bear’s 1,900% Run: Experience and Digital That Convert

The secret is not a single product or promotion. It is an experience-first model where guests co-create a plush friend, name it, dress it, and leave with a memory that feels personal and worth sharing.

The secret is not a single product or promotion. It is an experience-first model where guests co-create a plush friend, name it, dress it, and leave with a memory that feels personal and worth sharing.

Trends

The secret is not a single product or promotion. It is an experience-first model where guests co-create a plush friend, name it, dress it, and leave with a memory that feels personal and worth sharing.

Build-A-Bear’s 1,900% Run: Experience and Digital That Convert

The secret is not a single product or promotion. It is an experience-first model where guests co-create a plush friend, name it, dress it, and leave with a memory that feels personal and worth sharing.

Receive new exclusive episodes


Sign up for our newsletter now!

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.