How NVIDIA is Powering the Next Era of AI in Retail

The impact is already visible. Retailers are using AI shopping assistants to replace traditional search, computer vision to prevent theft and improve checkout, and digital twins to design stores and optimize planograms. Consumer goods companies are deploying AI for supply chain optimization, reducing costs and environmental impact while ensuring products reach customers faster. Quick service restaurants, faced with labor shortages, are turning to AI-powered order taking and personalization to serve customers more efficiently. Global brands such as L’Oréal, Lowe’s, and Yum! Brands are among those leading the way with NVIDIA’s ecosystem of solutions and partners.

Looking ahead, Martin points to agentic AI and what she calls “Physical AI” as the next major frontiers. Agentic AI will bring autonomous systems that can reason, plan, and work together to make supply chains smarter and more resilient. Physical AI will combine robotics, digital twins, and generative AI to create machines that understand and interact with the physical world. For retailers, the message is clear: those who embrace these technologies will gain the edge, while those who hesitate risk being left behind.