Screenshot 2025-06-23 at 11.31.00 (1)

- 28:56

Interview

or listen on

India’s Digital Fashion Revolution Is Just Getting Started

📍Singapore

India is undergoing a retail transformation at breathtaking speed, and fashion is at the center of it. With over 300 million Gen Z consumers and more than 2 million creators, India’s fashion market is buzzing with potential. But here’s the twist: over 85% of that market is still offline. That’s where Myntra, one of India’s largest fashion and lifestyle e-commerce platforms, comes in — not just to keep up with demand, but to reshape the entire ecosystem.

In this episode of OFFBounds, Paula Macaggi sits down with Nandita Sinha, CEO of Myntra, to explore how the company is driving the digitization and “brandification” of Indian fashion. Nandita shares how Myntra leverages AI to identify and distribute trends, supports over 100,000 influencers through social commerce, and helps global and local brands reach millions of new customers. From predictive sizing to fashion delivered in 30 minutes, Myntra is leading the charge toward a smarter, faster, more personalized shopping experience.

The conversation also dives into what Nandita calls “trendification” — a cultural and technological shift where Gen Z demand and creator-led influence shape what’s trending in real-time. Backed by robust AI and deep data insights, Myntra’s platform doesn’t just respond to trends — it creates them. With tools like Myntra Studio, social commerce infrastructure, and personalization engines, the brand is turning shopping into a dynamic, creator-powered experience that mirrors how today’s consumers actually discover and engage with fashion.

As Myntra expands into markets like Singapore, the company’s vision goes beyond India — but its foundation is rooted in a rapidly evolving consumer base that expects immediacy, relevance, and creativity. This episode is a window into the future of retail in one of the most exciting markets on the planet — and a blueprint for how to build platforms that serve both consumers and creators at scale.

Listen more

Book Author

The Power of Positive Leadership in Retail

Few know this better than April Sabral, who began her career as a part-time sales associate at 17 and went on to lead hundreds across global brands like Starbucks, Banana Republic, and David’s Tea.

Few know this better than April Sabral, who began her career as a part-time sales associate at 17 and went on to lead hundreds across global brands like Starbucks, Banana Republic, and David’s Tea.

Book Author

Few know this better than April Sabral, who began her career as a part-time sales associate at 17 and went on to lead hundreds across global brands like Starbucks, Banana Republic, and David’s Tea.

The Power of Positive Leadership in Retail

Few know this better than April Sabral, who began her career as a part-time sales associate at 17 and went on to lead hundreds across global brands like Starbucks, Banana Republic, and David’s Tea.

Interview

Transforming Canada’s Largest Grocer into a Digital Powerhouse

Recognizing the need for change, Loblaw took a bold approach, creating a separate digital division with its own P&L, operating outside the traditional corporate structure.

Recognizing the need for change, Loblaw took a bold approach, creating a separate digital division with its own P&L, operating outside the traditional corporate structure.

Interview

Recognizing the need for change, Loblaw took a bold approach, creating a separate digital division with its own P&L, operating outside the traditional corporate structure.

Transforming Canada’s Largest Grocer into a Digital Powerhouse

Recognizing the need for change, Loblaw took a bold approach, creating a separate digital division with its own P&L, operating outside the traditional corporate structure.

Interview

Inside Ulta Beauty’s Digital Transformation: From Personalization to Marketplace

Josh Friedman, Senior Vice President of Digital & E-commerce at Ulta Beauty, shared how the company is redefining beauty retail through a blend of personalization, innovation, and omnichannel strategy.

Josh Friedman, Senior Vice President of Digital & E-commerce at Ulta Beauty, shared how the company is redefining beauty retail through a blend of personalization, innovation, and omnichannel strategy.

Interview

Josh Friedman, Senior Vice President of Digital & E-commerce at Ulta Beauty, shared how the company is redefining beauty retail through a blend of personalization, innovation, and omnichannel strategy.

Inside Ulta Beauty’s Digital Transformation: From Personalization to Marketplace

Josh Friedman, Senior Vice President of Digital & E-commerce at Ulta Beauty, shared how the company is redefining beauty retail through a blend of personalization, innovation, and omnichannel strategy.

Interview

Why Retail Leaders at Central Retail and 2degrees Put Employees First — and Saw Results

In retail, there’s a growing realization that the customer experience can only be as strong as the employee experience behind it.

In retail, there’s a growing realization that the customer experience can only be as strong as the employee experience behind it.

Interview

In retail, there’s a growing realization that the customer experience can only be as strong as the employee experience behind it.

Why Retail Leaders at Central Retail and 2degrees Put Employees First — and Saw Results

In retail, there’s a growing realization that the customer experience can only be as strong as the employee experience behind it.

Interview

Scaling Connection: Inside Mecca’s Emotion-Driven Retail Model

In an era where AI is reshaping the way we work and shop, Mecca Brands is proving that emotional intelligence may be the most powerful differentiator in modern retail

In an era where AI is reshaping the way we work and shop, Mecca Brands is proving that emotional intelligence may be the most powerful differentiator in modern retail

Interview

In an era where AI is reshaping the way we work and shop, Mecca Brands is proving that emotional intelligence may be the most powerful differentiator in modern retail

Scaling Connection: Inside Mecca’s Emotion-Driven Retail Model

In an era where AI is reshaping the way we work and shop, Mecca Brands is proving that emotional intelligence may be the most powerful differentiator in modern retail

Receive new exclusive episodes


Sign up for our newsletter now!

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.