- 34:17
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According to Liza Amlani, this is not a technology problem, it is a process problem. Drawing from her experience in merchandising and the ideas explored in her book The Material Life, she points to the concept to market journey as the root cause of many of these breakdowns. In one example, a retailer invested heavily in a trend, aligned teams, and bought deep into an assortment. When the product arrived, it didn’t sell. Not because demand was missing, but because stores didn’t have the right fixtures to display it. The product remained in the stockroom, exposing a critical gap between strategy and execution.
The retailers that are moving forward are not simply investing in better tools. They are rethinking how their organizations operate. Amlani emphasizes the need to innovate the process itself, bringing teams together, aligning incentives, and shortening the distance between idea and execution. Process innovation may be less visible than technology, but it is what ultimately determines whether a strategy shows up in store the way it was intended.
Interview
Lerman highlights the importance of strong discovery during the selection process, alignment between vendors and retailers, and clarity around what success should actually look like once a system is implemented.
Lerman highlights the importance of strong discovery during the selection process, alignment between vendors and retailers, and clarity around what success should actually look like once a system is implemented.
Interview
Lerman highlights the importance of strong discovery during the selection process, alignment between vendors and retailers, and clarity around what success should actually look like once a system is implemented.
Lerman highlights the importance of strong discovery during the selection process, alignment between vendors and retailers, and clarity around what success should actually look like once a system is implemented.
Interview
Founder Sammy Nussdorf chose to build the brand in public, documenting the entire journey online. From signing the lease to designing the space and curating the assortment, the process unfolded openly on social media.
Founder Sammy Nussdorf chose to build the brand in public, documenting the entire journey online. From signing the lease to designing the space and curating the assortment, the process unfolded openly on social media.
Interview
Founder Sammy Nussdorf chose to build the brand in public, documenting the entire journey online. From signing the lease to designing the space and curating the assortment, the process unfolded openly on social media.
Founder Sammy Nussdorf chose to build the brand in public, documenting the entire journey online. From signing the lease to designing the space and curating the assortment, the process unfolded openly on social media.
Interview
Hospitality is not reserved for luxury hospitality brands. It can exist in mid-market retail when leadership makes it intentional.
Hospitality is not reserved for luxury hospitality brands. It can exist in mid-market retail when leadership makes it intentional.
Interview
Hospitality is not reserved for luxury hospitality brands. It can exist in mid-market retail when leadership makes it intentional.
Hospitality is not reserved for luxury hospitality brands. It can exist in mid-market retail when leadership makes it intentional.
Interview
Emily Ketchen, SVP and CMO of Lenovo’s Intelligent Devices Group and International Markets, is leading marketing at one of the world’s largest technology companies during a moment of profound transformation.
Emily Ketchen, SVP and CMO of Lenovo’s Intelligent Devices Group and International Markets, is leading marketing at one of the world’s largest technology companies during a moment of profound transformation.
Interview
Emily Ketchen, SVP and CMO of Lenovo’s Intelligent Devices Group and International Markets, is leading marketing at one of the world’s largest technology companies during a moment of profound transformation.
Emily Ketchen, SVP and CMO of Lenovo’s Intelligent Devices Group and International Markets, is leading marketing at one of the world’s largest technology companies during a moment of profound transformation.
Interview
Rene Federico, Head of Marketing at Primark US, shared how the company is building awareness, expanding its store footprint, and adapting a globally loved brand to one of the most competitive retail markets in the world.
Rene Federico, Head of Marketing at Primark US, shared how the company is building awareness, expanding its store footprint, and adapting a globally loved brand to one of the most competitive retail markets in the world.
Interview
Rene Federico, Head of Marketing at Primark US, shared how the company is building awareness, expanding its store footprint, and adapting a globally loved brand to one of the most competitive retail markets in the world.
Rene Federico, Head of Marketing at Primark US, shared how the company is building awareness, expanding its store footprint, and adapting a globally loved brand to one of the most competitive retail markets in the world.
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