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Europes Retail Evolution

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Aligning Teams and Changing Mindsets: Insights from Holland & Barrett’s CPO

📍London, UK

Katya Denike, Chief Product Officer at Holland & Barrett, recently joined the OFFBounds podcast to discuss her approach to digital transformation within a 150-year-old legacy brand. With over 1,300 stores in 16 countries, Holland & Barrett is an iconic presence in European health and wellness retail. Despite its extensive heritage dating back to 1870, the company is undergoing one of its most significant transformations yet, driven by a commitment to innovate at scale.

During the conversation, Denike emphasized the dual challenges she faces: solving the immediate product or customer problems (“Problem A”) and, crucially, aligning the entire organization around the transformation vision (“Problem B”). She underscored that shifting mindsets and breaking organizational silos are often more complex than implementing new technology. For Denike, “unlearning” outdated practices is just as critical as adopting new methodologies, highlighting the necessity for cultural evolution alongside technological advancement.

 

Authenticity and informality are cornerstones of Denike’s leadership philosophy. She argues that a relaxed, open culture encourages innovation by making team members comfortable to share bold ideas. This informal approach fosters a more collaborative environment, essential for a successful digital transformation. Denike also emphasized continuous communication as pivotal, noting that reinforcing new ways of working helps sustain long-term change.

Finally, Denike shared insights into how Holland & Barrett integrates its online and offline customer journeys into a seamless experience, stressing the importance of building flexible, scalable systems that address evolving customer needs. Her key message was clear: real digital transformation is less about technology itself and more about embedding an innovative, agile mindset deeply into the organization’s DNA.

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How one of Australia’s largest drinks and hospitality companies stays ahead by blending strategic foresight with cultural transformation.

How one of Australia’s largest drinks and hospitality companies stays ahead by blending strategic foresight with cultural transformation.

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How one of Australia’s largest drinks and hospitality companies stays ahead by blending strategic foresight with cultural transformation.

Leading Digital Transformation: Insights from Endeavour Group’s Benjamin Thompson

How one of Australia’s largest drinks and hospitality companies stays ahead by blending strategic foresight with cultural transformation.

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Where Retail Innovation Gets Real: Inside Schwarz Group with Mirko Saul

Mirko Saul, Senior Vice President of Innovation at Schwarz Digital, joins Paula Macaggi to share how Schwarz Group drives innovation at a massive scale

Mirko Saul, Senior Vice President of Innovation at Schwarz Digital, joins Paula Macaggi to share how Schwarz Group drives innovation at a massive scale

Interview

Mirko Saul, Senior Vice President of Innovation at Schwarz Digital, joins Paula Macaggi to share how Schwarz Group drives innovation at a massive scale

Where Retail Innovation Gets Real: Inside Schwarz Group with Mirko Saul

Mirko Saul, Senior Vice President of Innovation at Schwarz Digital, joins Paula Macaggi to share how Schwarz Group drives innovation at a massive scale

Europes Retail Evolution

How Co-op is Redefining Grocery Retail Through Quick Commerce

Chris Conway is the Managing Director of Ecommerce of Co-op and led the succession implementation of Quick Commerce in the business

Chris Conway is the Managing Director of Ecommerce of Co-op and led the succession implementation of Quick Commerce in the business

Europes Retail Evolution

Chris Conway is the Managing Director of Ecommerce of Co-op and led the succession implementation of Quick Commerce in the business

How Co-op is Redefining Grocery Retail Through Quick Commerce

Chris Conway is the Managing Director of Ecommerce of Co-op and led the succession implementation of Quick Commerce in the business

Europes Retail Evolution

Retail Media Revolution: Insights from Rewe Group’s Christian Raveaux

The conversation offered an in-depth look into how Rewe Group is pioneering retail media, a rapidly evolving sector that bridges advertising and commerce directly at the point of purchase.

The conversation offered an in-depth look into how Rewe Group is pioneering retail media, a rapidly evolving sector that bridges advertising and commerce directly at the point of purchase.

Europes Retail Evolution

The conversation offered an in-depth look into how Rewe Group is pioneering retail media, a rapidly evolving sector that bridges advertising and commerce directly at the point of purchase.

Retail Media Revolution: Insights from Rewe Group’s Christian Raveaux

The conversation offered an in-depth look into how Rewe Group is pioneering retail media, a rapidly evolving sector that bridges advertising and commerce directly at the point of purchase.

Europes Retail Evolution

Empowering Retail Teams with Technology: Javier Figar’s Vision for Tendam

Javier shares his insights on how retail is evolving through the integration of technology and leadership, particularly focusing on how it empowers employees on the frontline.

Javier shares his insights on how retail is evolving through the integration of technology and leadership, particularly focusing on how it empowers employees on the frontline.

Europes Retail Evolution

Javier shares his insights on how retail is evolving through the integration of technology and leadership, particularly focusing on how it empowers employees on the frontline.

Empowering Retail Teams with Technology: Javier Figar’s Vision for Tendam

Javier shares his insights on how retail is evolving through the integration of technology and leadership, particularly focusing on how it empowers employees on the frontline.

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