Untitled design (12)

- 45:49

Europes Retail Evolution

or listen on

Aligning Teams and Changing Mindsets: Insights from Holland & Barrett’s CPO

📍London, UK

Katya Denike, Chief Product Officer at Holland & Barrett, recently joined the OFFBounds podcast to discuss her approach to digital transformation within a 150-year-old legacy brand. With over 1,300 stores in 16 countries, Holland & Barrett is an iconic presence in European health and wellness retail. Despite its extensive heritage dating back to 1870, the company is undergoing one of its most significant transformations yet, driven by a commitment to innovate at scale.

During the conversation, Denike emphasized the dual challenges she faces: solving the immediate product or customer problems (“Problem A”) and, crucially, aligning the entire organization around the transformation vision (“Problem B”). She underscored that shifting mindsets and breaking organizational silos are often more complex than implementing new technology. For Denike, “unlearning” outdated practices is just as critical as adopting new methodologies, highlighting the necessity for cultural evolution alongside technological advancement.

 

Authenticity and informality are cornerstones of Denike’s leadership philosophy. She argues that a relaxed, open culture encourages innovation by making team members comfortable to share bold ideas. This informal approach fosters a more collaborative environment, essential for a successful digital transformation. Denike also emphasized continuous communication as pivotal, noting that reinforcing new ways of working helps sustain long-term change.

Finally, Denike shared insights into how Holland & Barrett integrates its online and offline customer journeys into a seamless experience, stressing the importance of building flexible, scalable systems that address evolving customer needs. Her key message was clear: real digital transformation is less about technology itself and more about embedding an innovative, agile mindset deeply into the organization’s DNA.

Listen more

Trends

Retail 2025 and NRF 2026: Insights from Jill Dvorak

Jill Dvorak spends her time at the intersection of retailers, policymakers, and global markets, which gives her a unique and honest perspective on what is really happening inside the industry.

Jill Dvorak spends her time at the intersection of retailers, policymakers, and global markets, which gives her a unique and honest perspective on what is really happening inside the industry.

Trends

Jill Dvorak spends her time at the intersection of retailers, policymakers, and global markets, which gives her a unique and honest perspective on what is really happening inside the industry.

Retail 2025 and NRF 2026: Insights from Jill Dvorak

Jill Dvorak spends her time at the intersection of retailers, policymakers, and global markets, which gives her a unique and honest perspective on what is really happening inside the industry.

Interview

The Norrøna Way: A Century of Design, Nature and Loyal Communities

Norrøna’s commitment to nature goes beyond gear. The brand has increasingly invested in community building through adventure travel, hospitality and events.

Norrøna’s commitment to nature goes beyond gear. The brand has increasingly invested in community building through adventure travel, hospitality and events.

Interview

Norrøna’s commitment to nature goes beyond gear. The brand has increasingly invested in community building through adventure travel, hospitality and events.

The Norrøna Way: A Century of Design, Nature and Loyal Communities

Norrøna’s commitment to nature goes beyond gear. The brand has increasingly invested in community building through adventure travel, hospitality and events.

Trends

From Wearables to AI: Matt Maher Decodes the Next Wave of Shopping

Known for his forward-thinking approach to emerging tech, Matt Maher is constantly exploring how innovation, retail, and consumer behavior intersect.

Known for his forward-thinking approach to emerging tech, Matt Maher is constantly exploring how innovation, retail, and consumer behavior intersect.

Trends

Known for his forward-thinking approach to emerging tech, Matt Maher is constantly exploring how innovation, retail, and consumer behavior intersect.

From Wearables to AI: Matt Maher Decodes the Next Wave of Shopping

Known for his forward-thinking approach to emerging tech, Matt Maher is constantly exploring how innovation, retail, and consumer behavior intersect.

Retail Intelligence in Action

The Future CMO: Where Data, Design, and Intelligence Converge

As retail organizations become more data-driven, questions of structure, governance, and integration take center stage. The winners will be those who can connect data architecture with creative execution.

As retail organizations become more data-driven, questions of structure, governance, and integration take center stage. The winners will be those who can connect data architecture with creative execution.

Retail Intelligence in Action

As retail organizations become more data-driven, questions of structure, governance, and integration take center stage. The winners will be those who can connect data architecture with creative execution.

The Future CMO: Where Data, Design, and Intelligence Converge

As retail organizations become more data-driven, questions of structure, governance, and integration take center stage. The winners will be those who can connect data architecture with creative execution.

Trends

“Flat Is the New Up”: Richard Kestenbaum on Retail’s Uncertain Holiday Season

Richard Kestenbaum explains how rising prices and tariff uncertainty are forcing companies to pull back on inventory commitments, limiting discounts and changing the rhythm of holiday promotions.

Richard Kestenbaum explains how rising prices and tariff uncertainty are forcing companies to pull back on inventory commitments, limiting discounts and changing the rhythm of holiday promotions.

Trends

Richard Kestenbaum explains how rising prices and tariff uncertainty are forcing companies to pull back on inventory commitments, limiting discounts and changing the rhythm of holiday promotions.

“Flat Is the New Up”: Richard Kestenbaum on Retail’s Uncertain Holiday Season

Richard Kestenbaum explains how rising prices and tariff uncertainty are forcing companies to pull back on inventory commitments, limiting discounts and changing the rhythm of holiday promotions.

Receive new exclusive episodes


Sign up for our newsletter now!

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.