- 25:00 min
Interview
or listen on
📍Barcelona, Spain
PepsiCo’s e-commerce primarily operates through partnerships with major retailers like Tesco.com, Carrefour.com, and digital natives like Getir and Amazon. While direct-to-consumer (DTC) initiatives are still in the experimental phase, they form a small but growing part of PepsiCo’s strategy. Celso notes that while 99% of their business is through retail partners, the company is testing DTC assets to understand better the potential of this channel. For instance, the UK, being an advanced market, has seen significant adoption of e-commerce, and capabilities developed there are often scaled to other regions.
Trends
Known for his forward-thinking approach to emerging tech, Matt Maher is constantly exploring how innovation, retail, and consumer behavior intersect.
Known for his forward-thinking approach to emerging tech, Matt Maher is constantly exploring how innovation, retail, and consumer behavior intersect.
Trends
Known for his forward-thinking approach to emerging tech, Matt Maher is constantly exploring how innovation, retail, and consumer behavior intersect.
Known for his forward-thinking approach to emerging tech, Matt Maher is constantly exploring how innovation, retail, and consumer behavior intersect.
Retail Intelligence in Action
As retail organizations become more data-driven, questions of structure, governance, and integration take center stage. The winners will be those who can connect data architecture with creative execution.
As retail organizations become more data-driven, questions of structure, governance, and integration take center stage. The winners will be those who can connect data architecture with creative execution.
Retail Intelligence in Action
As retail organizations become more data-driven, questions of structure, governance, and integration take center stage. The winners will be those who can connect data architecture with creative execution.
As retail organizations become more data-driven, questions of structure, governance, and integration take center stage. The winners will be those who can connect data architecture with creative execution.
Trends
Richard Kestenbaum explains how rising prices and tariff uncertainty are forcing companies to pull back on inventory commitments, limiting discounts and changing the rhythm of holiday promotions.
Richard Kestenbaum explains how rising prices and tariff uncertainty are forcing companies to pull back on inventory commitments, limiting discounts and changing the rhythm of holiday promotions.
Trends
Richard Kestenbaum explains how rising prices and tariff uncertainty are forcing companies to pull back on inventory commitments, limiting discounts and changing the rhythm of holiday promotions.
Richard Kestenbaum explains how rising prices and tariff uncertainty are forcing companies to pull back on inventory commitments, limiting discounts and changing the rhythm of holiday promotions.
Retail Intelligence in Action
AI is becoming a catalyst for speed, sharper insight, and what they call story doing. The focus is not on more dashboards or bigger decks, it is on momentum, creative confidence, and choices that move the numbers.
AI is becoming a catalyst for speed, sharper insight, and what they call story doing. The focus is not on more dashboards or bigger decks, it is on momentum, creative confidence, and choices that move the numbers.
Retail Intelligence in Action
AI is becoming a catalyst for speed, sharper insight, and what they call story doing. The focus is not on more dashboards or bigger decks, it is on momentum, creative confidence, and choices that move the numbers.
AI is becoming a catalyst for speed, sharper insight, and what they call story doing. The focus is not on more dashboards or bigger decks, it is on momentum, creative confidence, and choices that move the numbers.
Trends
The secret is not a single product or promotion. It is an experience-first model where guests co-create a plush friend, name it, dress it, and leave with a memory that feels personal and worth sharing.
The secret is not a single product or promotion. It is an experience-first model where guests co-create a plush friend, name it, dress it, and leave with a memory that feels personal and worth sharing.
Trends
The secret is not a single product or promotion. It is an experience-first model where guests co-create a plush friend, name it, dress it, and leave with a memory that feels personal and worth sharing.
The secret is not a single product or promotion. It is an experience-first model where guests co-create a plush friend, name it, dress it, and leave with a memory that feels personal and worth sharing.
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