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What NRF APAC 2025 Revealed About the Future of Retail

Earlier this month, I attended NRF APAC 2025 in Singapore, and it was nothing short of extraordinary. With over 9,500 attendees from 72 countries gathered at the iconic Marina Bay Sands, the event was a true melting pot of ideas, cultures, and bold innovations that are shaping the future of retail in the Asia-Pacific region. But what made it truly special wasn’t just the scale, it was the regional depth. The stories, the challenges, the nuance of operating across geographies like Indonesia, India, and Korea, these were conversations the global industry needs to hear.

That’s why I’m proud to introduce a new six-part APAC series on OFFBounds, created in partnership with NRF. In Episode 75, I kick things off by sharing the most powerful moments, insights, and encounters from the event, from a surprise bus ride with the CEO of Alfamart (a retailer with 22,000 stores!) to in-depth discussions on AI-driven supply chains, emotional intelligence in leadership, and the booming quick commerce ecosystems across Southeast Asia and India.

You’ll hear how companies like Lotte are merging online and offline into seamless ecosystems, why conversational commerce via WhatsApp is exploding in Indonesia, and how India’s fashion market has a lot of potential fro growth, meaning the next wave of retail transformation is just beginning. I also recap a live panel I had the pleasure of moderating on stage, featuring leaders from Central Retail and 2degrees, where we explored how happier employees create better customer experiences, a theme that kept echoing across the entire event.

This episode is just the beginning. In the coming weeks, you’ll hear from leaders shaping APAC’s retail future, from Korean superbrands and Australian beauty disruptors to India’s e-commerce trailblazers. If you’re curious about what’s next in retail, this series will take you where it’s already happening. Because in many ways, the East isn’t just catching up, it’s leading.

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Tony’s Chocolonely and the Future of Conscious Retail

What makes Tony’s especially compelling is its Open Chain model, a platform that invites other brands to adopt the same ethical sourcing practices.

What makes Tony’s especially compelling is its Open Chain model, a platform that invites other brands to adopt the same ethical sourcing practices.

Interview

What makes Tony’s especially compelling is its Open Chain model, a platform that invites other brands to adopt the same ethical sourcing practices.

Tony’s Chocolonely and the Future of Conscious Retail

What makes Tony’s especially compelling is its Open Chain model, a platform that invites other brands to adopt the same ethical sourcing practices.

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You Don’t Need an AI Strategy, You Need a Business Strategy That Uses AI

Andrew Laudato is Vitamin Shoppe's COO and author of Fostering Innovation: How To Build Amazing IT Teams

Andrew Laudato is Vitamin Shoppe's COO and author of Fostering Innovation: How To Build Amazing IT Teams

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Andrew Laudato is Vitamin Shoppe's COO and author of Fostering Innovation: How To Build Amazing IT Teams

You Don’t Need an AI Strategy, You Need a Business Strategy That Uses AI

Andrew Laudato is Vitamin Shoppe's COO and author of Fostering Innovation: How To Build Amazing IT Teams

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From Teen Coder to E-Commerce Powerhouse: The Story of Tarek Müller and About You

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Asia-Pacific Is Retail’s Future, And the Future Is Now

With 4.5 billion people and nearly 60% of the world’s population, the Asia-Pacific region is no longer an emerging force, it’s the center of gravity for global retail.

With 4.5 billion people and nearly 60% of the world’s population, the Asia-Pacific region is no longer an emerging force, it’s the center of gravity for global retail.

Markets

With 4.5 billion people and nearly 60% of the world’s population, the Asia-Pacific region is no longer an emerging force, it’s the center of gravity for global retail.

Asia-Pacific Is Retail’s Future, And the Future Is Now

With 4.5 billion people and nearly 60% of the world’s population, the Asia-Pacific region is no longer an emerging force, it’s the center of gravity for global retail.

Interview

Navigating Digital Transformation at Scale – Insights from Catalyst Brands’ Mike Dupuis

Formed in January 2025, Catalyst Brands brings together powerhouse names like Aéropostale, Nautica, Lucky Brand, Brooks Brothers, Eddie Bauer, and JCPenney

Formed in January 2025, Catalyst Brands brings together powerhouse names like Aéropostale, Nautica, Lucky Brand, Brooks Brothers, Eddie Bauer, and JCPenney

Interview

Formed in January 2025, Catalyst Brands brings together powerhouse names like Aéropostale, Nautica, Lucky Brand, Brooks Brothers, Eddie Bauer, and JCPenney

Navigating Digital Transformation at Scale – Insights from Catalyst Brands’ Mike Dupuis

Formed in January 2025, Catalyst Brands brings together powerhouse names like Aéropostale, Nautica, Lucky Brand, Brooks Brothers, Eddie Bauer, and JCPenney

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