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With 4.5 billion people and nearly 60% of the world’s population, the Asia-Pacific region is no longer an emerging force—it’s the center of gravity for global retail. By 2030, over 3.4 billion people across APAC will have entered the middle class, unleashing a new wave of consumption that will redefine everything from fashion and food to travel and technology.
This transformation is unfolding across a region that is as complex as it is dynamic. Markets like Indonesia, the Philippines, and Thailand are rising fast, each with distinct consumer behaviors, digital ecosystems, and economic structures. As Ryf Quail, Managing Director of NRF APAC, points out: “There’s no one-size-fits-all approach in APAC. Success here requires strategic partnerships and cultural fluency.”
Despite recent global economic turbulence, APAC continues to lead in growth. David Mann, Chief Economist for Asia-Pacific at Mastercard, notes that while the U.S. introduces new tariffs and China moderates its pace, countries like India and the ASEAN bloc are showing strong domestic resilience. Indonesia’s booming travel economy, the Philippines’ BPO strength and remittance flows, and Thailand’s tourism recovery are all indicators of sustainable, localized growth.
Trends
Jill Dvorak spends her time at the intersection of retailers, policymakers, and global markets, which gives her a unique and honest perspective on what is really happening inside the industry.
Jill Dvorak spends her time at the intersection of retailers, policymakers, and global markets, which gives her a unique and honest perspective on what is really happening inside the industry.
Trends
Jill Dvorak spends her time at the intersection of retailers, policymakers, and global markets, which gives her a unique and honest perspective on what is really happening inside the industry.
Jill Dvorak spends her time at the intersection of retailers, policymakers, and global markets, which gives her a unique and honest perspective on what is really happening inside the industry.
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Norrøna’s commitment to nature goes beyond gear. The brand has increasingly invested in community building through adventure travel, hospitality and events.
Norrøna’s commitment to nature goes beyond gear. The brand has increasingly invested in community building through adventure travel, hospitality and events.
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Norrøna’s commitment to nature goes beyond gear. The brand has increasingly invested in community building through adventure travel, hospitality and events.
Norrøna’s commitment to nature goes beyond gear. The brand has increasingly invested in community building through adventure travel, hospitality and events.
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Known for his forward-thinking approach to emerging tech, Matt Maher is constantly exploring how innovation, retail, and consumer behavior intersect.
Known for his forward-thinking approach to emerging tech, Matt Maher is constantly exploring how innovation, retail, and consumer behavior intersect.
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Known for his forward-thinking approach to emerging tech, Matt Maher is constantly exploring how innovation, retail, and consumer behavior intersect.
Known for his forward-thinking approach to emerging tech, Matt Maher is constantly exploring how innovation, retail, and consumer behavior intersect.
Retail Intelligence in Action
As retail organizations become more data-driven, questions of structure, governance, and integration take center stage. The winners will be those who can connect data architecture with creative execution.
As retail organizations become more data-driven, questions of structure, governance, and integration take center stage. The winners will be those who can connect data architecture with creative execution.
Retail Intelligence in Action
As retail organizations become more data-driven, questions of structure, governance, and integration take center stage. The winners will be those who can connect data architecture with creative execution.
As retail organizations become more data-driven, questions of structure, governance, and integration take center stage. The winners will be those who can connect data architecture with creative execution.
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Richard Kestenbaum explains how rising prices and tariff uncertainty are forcing companies to pull back on inventory commitments, limiting discounts and changing the rhythm of holiday promotions.
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Trends
Richard Kestenbaum explains how rising prices and tariff uncertainty are forcing companies to pull back on inventory commitments, limiting discounts and changing the rhythm of holiday promotions.
Richard Kestenbaum explains how rising prices and tariff uncertainty are forcing companies to pull back on inventory commitments, limiting discounts and changing the rhythm of holiday promotions.
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