8 Essential Books Commerce Leaders Should Read This Summer

5. Know What Matters by Ron Shaich

In Know What Matters, Panera Bread’s founder Ron Shaich shares his remarkable journey of building a brand prioritizing customer experience and quality. From selling cookies to leading a billion-dollar company, Shaich’s story is filled with practical insights for anyone in the commerce industry.

Key Takeaway: Focusing on the customer experience can lead to long-term success and brand loyalty.

6. The Ride of a Lifetime by Robert Iger

Robert Iger’s tenure as CEO of Disney is legendary. In The Ride of a Lifetime, Iger shares his experiences leading one of the world’s most beloved companies through times of change and innovation. From the acquisition of Pixar to negotiating with Steve Jobs, this book is a masterclass in leadership.

Key Takeaway: Visionary leadership and calculated risks are crucial for driving company growth.

7. Glossy by Marisa Meltzer

Glossy takes a deep dive into the rise of Glossier, the beauty brand that became a cultural phenomenon. Marisa Meltzer, a seasoned journalist, chronicles the journey of founder Emily Weiss as she navigates the challenges of building a direct-to-consumer brand in a highly competitive industry.

Key Takeaway: Building a brand that resonates with a specific community can create a strong, loyal customer base.

8. The Experience Economy by Joseph Pine & James Gilmore

In today’s commerce landscape, providing a memorable customer experience is more important than ever. The Experience Economy explores how companies can go beyond mere transactions to create experiences that engage customers on a deeper level. This updated classic is a must-read for anyone looking to stay ahead in the experience-driven economy.

Key Takeaway: Experiences add significant value to products and services, leading to higher customer satisfaction and loyalty.

Why Leaders Should Read These Books

Reading these books will not only provide you with fresh insights but will also inspire you to think differently about your leadership approach and company strategy. Each of these titles offers unique perspectives on culture, leadership, and the evolving commerce landscape, making them essential additions to your summer reading list.

Conclusion

As you take some well-deserved time off this summer, let these books be your companions in growth and inspiration. Whether you’re lounging by the pool or enjoying a quiet evening, these reads will equip you with the knowledge and motivation to lead your team to new heights. Happy reading!