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Interview

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The Marketing Behind Better Ingredients, Better Pizza

📍Atlanta, US

Jenna Bromberg has always known that pizza would be part of her story. From her early days at Pizza Hut to her leadership roles in hospitality and retail, she developed a career that blends creativity with data-driven execution. Today, as the Chief Marketing Officer of Papa Johns, she brings that unique perspective to a brand built on quality, rituals, and shared moments around the table.

What makes her approach stand out is the way she fuses speed, culture, and personalization. Bromberg and her team operate more like a retailer than a traditional QSR, using customer data to predict Friday-night family orders, tailor offers, and elevate loyalty through Papa Rewards — a program with more than 38 million members. By giving customers “Papa Dough” they can spend however they want, the brand has turned loyalty into freedom of choice, not just coupons.

Creativity, however, is where Bromberg truly leaves her mark. Rather than chasing celebrity endorsements, Papa Johns leans into unexpected cultural activations — garlic butter bath bombs, pepperoncini dirty soda kits, even dough-inspired stress balls. These lighthearted stunts create outsized buzz and help the brand punch above its weight, showing that relevance often comes from listening closely to consumer insights and turning them into bold, talk-worthy ideas.

Leadership, for Bromberg, is as much about mindset as it is about marketing. Her philosophy — “Your attitude determines your altitude” — shapes how she navigates challenges and inspires her team to keep pace with culture and consumers. Whether tapping into TikTok trends, experimenting with AI-driven personas, or building experiences that spark joy, she demonstrates how resilience and curiosity can turn a classic pizza brand into a modern marketing powerhouse.

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