July 23, 2024

- 22:57 min

Interview

or listen on

Redefining Retail: Data-driven Approach at AEON Group Malasya

📍Singapore

In this episode, Paula Macaggi engages in an enlightening conversation with Ngai Yuen Low, the Chief Merchandising and Marketing Officer at Eon Group Malaysia and a prominent member of the advisory board of NRF APAC. AEON Group, formerly Jusco, was founded in Japan in 1969 to provide exceptional value to Japanese customers. Since expanding to Malaysia in 1984, AEON Group has played a crucial role in modernizing the country’s retail industry, bringing innovative strategies and a deep understanding of consumer needs to the forefront.

Yuen’s unique background in media has significantly influenced her approach to retail. With years of experience in television, radio, and production, she has honed her skills in understanding and engaging audiences, which seamlessly translates to her current role. “My media experience gave me superpowers to understand a new audience—consumers,” Yuen shares. This profound ability to connect with people and anticipate their needs has been instrumental in driving AEON Group’s success in a highly competitive market.

During the interview, Yuen delves into the challenges and opportunities within Malaysia’s retail industry. She emphasizes the importance of adapting to changing consumer behaviors and leveraging data to make informed decisions. “In retail, we’re constantly pivoting to meet the evolving needs of our customers,” she explains. Yuen’s leadership style fosters a culture of innovation and risk-taking, encouraging her team to experiment and learn from both successes and failures. This dynamic approach ensures that AEON Group remains at the cutting edge of retail innovation.

Yuen also discusses the significant impact of AEON Group’s presence in multiple countries, including China, Indonesia, Vietnam, Cambodia, and Thailand. She highlights the nuances of localizing retail strategies to meet the specific preferences of consumers in each region. “Localization and understanding the cultural differences are key to our success,” Yuen notes. As AEON Group continues to expand and evolve, Yuen’s visionary leadership and media-savvy insights are set to drive the company to new heights, redefining the retail landscape in Malaysia and beyond.

Listen more

Book Author

Retail Doesn’t Have a Technology Problem. It Has a Process Problem

Book Author

Retail Doesn’t Have a Technology Problem. It Has a Process Problem

Interview

From “Best in Breed” to Frankenstein Stack: The Reality of Retail Technology

Lerman highlights the importance of strong discovery during the selection process, alignment between vendors and retailers, and clarity around what success should actually look like once a system is implemented.

Interview

From “Best in Breed” to Frankenstein Stack: The Reality of Retail Technology

Interview

The Build-in-Public Strategy Behind Meadow Lane

Founder Sammy Nussdorf chose to build the brand in public, documenting the entire journey online. From signing the lease to designing the space and curating the assortment, the process unfolded openly on social media.

Interview

The Build-in-Public Strategy Behind Meadow Lane

Interview

How Boll & Branch Turns Hospitality into a Competitive Advantage

Hospitality is not reserved for luxury hospitality brands. It can exist in mid-market retail when leadership makes it intentional.

Interview

Hospitality is not reserved for luxury hospitality brands. It can exist in mid-market retail when leadership makes it intentional.

How Boll & Branch Turns Hospitality into a Competitive Advantage

Hospitality is not reserved for luxury hospitality brands. It can exist in mid-market retail when leadership makes it intentional.

Interview

Inside Lenovo’s Global Marketing Transformation with CMO Emily Ketchen

Emily Ketchen, SVP and CMO of Lenovo’s Intelligent Devices Group and International Markets, is leading marketing at one of the world’s largest technology companies during a moment of profound transformation.

Interview

Redefining Retail: Data-driven Approach at AEON Group Malasya

📍Singapore

Listen more

Retail Doesn’t Have a Technology Problem. It Has a Process Problem

Retail Doesn’t Have a Technology Problem. It Has a Process Problem

From “Best in Breed” to Frankenstein Stack: The Reality of Retail Technology

From “Best in Breed” to Frankenstein Stack: The Reality of Retail Technology

The Build-in-Public Strategy Behind Meadow Lane

The Build-in-Public Strategy Behind Meadow Lane

How Boll & Branch Turns Hospitality into a Competitive Advantage

How Boll & Branch Turns Hospitality into a Competitive Advantage

Inside Lenovo’s Global Marketing Transformation with CMO Emily Ketchen

Inside Lenovo’s Global Marketing Transformation with CMO Emily Ketchen

Menu

All Episodes

Receive new exclusive episodes

Receive new exclusive episodes 