- 25:00 min
Interview
or listen on
📍Barcelona, Spain
PepsiCo’s e-commerce primarily operates through partnerships with major retailers like Tesco.com, Carrefour.com, and digital natives like Getir and Amazon. While direct-to-consumer (DTC) initiatives are still in the experimental phase, they form a small but growing part of PepsiCo’s strategy. Celso notes that while 99% of their business is through retail partners, the company is testing DTC assets to understand better the potential of this channel. For instance, the UK, being an advanced market, has seen significant adoption of e-commerce, and capabilities developed there are often scaled to other regions.
Interview
Hospitality is not reserved for luxury hospitality brands. It can exist in mid-market retail when leadership makes it intentional.
Hospitality is not reserved for luxury hospitality brands. It can exist in mid-market retail when leadership makes it intentional.
Interview
Hospitality is not reserved for luxury hospitality brands. It can exist in mid-market retail when leadership makes it intentional.
Hospitality is not reserved for luxury hospitality brands. It can exist in mid-market retail when leadership makes it intentional.
Interview
Emily Ketchen, SVP and CMO of Lenovo’s Intelligent Devices Group and International Markets, is leading marketing at one of the world’s largest technology companies during a moment of profound transformation.
Emily Ketchen, SVP and CMO of Lenovo’s Intelligent Devices Group and International Markets, is leading marketing at one of the world’s largest technology companies during a moment of profound transformation.
Interview
Emily Ketchen, SVP and CMO of Lenovo’s Intelligent Devices Group and International Markets, is leading marketing at one of the world’s largest technology companies during a moment of profound transformation.
Emily Ketchen, SVP and CMO of Lenovo’s Intelligent Devices Group and International Markets, is leading marketing at one of the world’s largest technology companies during a moment of profound transformation.
Interview
Rene Federico, Head of Marketing at Primark US, shared how the company is building awareness, expanding its store footprint, and adapting a globally loved brand to one of the most competitive retail markets in the world.
Rene Federico, Head of Marketing at Primark US, shared how the company is building awareness, expanding its store footprint, and adapting a globally loved brand to one of the most competitive retail markets in the world.
Interview
Rene Federico, Head of Marketing at Primark US, shared how the company is building awareness, expanding its store footprint, and adapting a globally loved brand to one of the most competitive retail markets in the world.
Rene Federico, Head of Marketing at Primark US, shared how the company is building awareness, expanding its store footprint, and adapting a globally loved brand to one of the most competitive retail markets in the world.
Interview
A key theme behind Coterie’s success is the power of messaging. While many brands focus heavily on channels, Ankur emphasizes that growth begins with clearly communicating the value you create.
A key theme behind Coterie’s success is the power of messaging. While many brands focus heavily on channels, Ankur emphasizes that growth begins with clearly communicating the value you create.
Interview
A key theme behind Coterie’s success is the power of messaging. While many brands focus heavily on channels, Ankur emphasizes that growth begins with clearly communicating the value you create.
A key theme behind Coterie’s success is the power of messaging. While many brands focus heavily on channels, Ankur emphasizes that growth begins with clearly communicating the value you create.
Interview
Under Ryan Holm's leadership, the 111-year-old jewelry retailer has invested in technology that removes administrative burden while protecting human connection.
Under Ryan Holm's leadership, the 111-year-old jewelry retailer has invested in technology that removes administrative burden while protecting human connection.
Interview
Under Ryan Holm's leadership, the 111-year-old jewelry retailer has invested in technology that removes administrative burden while protecting human connection.
Under Ryan Holm's leadership, the 111-year-old jewelry retailer has invested in technology that removes administrative burden while protecting human connection.
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